Martín Gonzalo Pedernera Digital Marketing & Paid Media Specialist

Marketing Operations Manager

Grupo Peña Defilló

Dec 2024 - Jan 2025 (2 months)

Digital marketing professional with experience managing multidisciplinary teams, optimizing operational processes, and overseeing advertising campaigns for global brands. Currently serving as Marketing Operations Manager at Grupo Peña Defilló, coordinating multiple teams and ensuring operational and strategic success across various advertising platforms. My focus is on continuous process improvement, key metric analysis, and the implementation of innovative strategies that deliver high-impact results. With a proven track record of leading complex projects, I combine technical expertise and interpersonal skills to achieve our clients' goals.

Paid Media Specialist

Grupo Peña Defilló

Jul 2024 - Dec 2024 (6 months)

Responsible for implementing and managing the performance of various accounts such as McDonald's and ABInBev (Corona, Presidente, CND, Pepsi, The One, Michelob, TaDá), developing comprehensive strategies to maximize campaign reach and effectiveness. Collaborated with cross-functional teams to ensure brand message consistency and impact.

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Performance analyst

LEADAKI

Apr 2022 - Current (4 years 1 month)

- Medir y analizar el desempeño de las campañas publicitarias de diversas plataformas - Pensar, proponer e implementar nuevas mejoras orientadas a lograr los objetivos de negocio del cliente

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Performance Analyst

LEADAKI

Apr 2022 - Oct 2022 (7 months)

Measure, analyze, and report the performance of advertising campaigns across various platforms. Think, propose, and implement new improvements aimed at achieving the client's business objectives.

Analista digital

Mediabrands Argentina

Oct 2021 - Dec 2021 (3 months)

- Analista de cuentas de Google Ads y Facebook Ads, análisis de métricas en Analytics, Firebase y Kochava, implementación y planificación de medios

Digital Analyst

Mediabrands Argentina

Oct 2021 - Dec 2021 (3 months)

Google Ads and Facebook Ads account analyst, specializing in metrics analysis using Analytics, Firebase, and Kochava. Also experienced in digital media implementation and planning.

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Analista de marketing digital y diseñador web

Consultor Autónomo

Jan 2019 - Dec 2022 (4 years)

- Venta, estratega y consultor de publicidad online y diseño web para pymes y/o empresas. Además de trabajos realizados para Agencias y estudios de diseño de LATAM como MáKapa, Gema, MOI, CHULA y Optimus Digital

Google Ads - Account strategist latam UMM

Atento Argentina

May 2018 - Dec 2018 (8 months)

- Asesoramiento y ayuda en Google Ads, optimizando cuentas para otorgar a los anunciantes los mejores resultados Asesoramiento y ayuda en Google Ads, optimizando cuentas para otorgar a los anunciantes los mejores resultados.-

Google Ads - Account Strategist Google Partners LATAM UMM

Google

Apr 2018 - Dec 2018 (9 months)

Advice and help in Google Ads, optimizing accounts to give the best results to advertisers.-

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Digital Marketing Analyst

Alkimista Digital

Jan 2018 - Current (8 years 4 months)

Sales, strategist, and consultant in online advertising and web design for entrepreneurs, professionals, SMEs, and/or companies. Additionally, for agencies, startups, and design studios in LATAM and the USA such as MáKapa, Gema, MOI, CHULA, Optimus Digital, Burakko, Mind Circus, Seed & Sauce. I worked with clients from various niches, including real estate, software, prepaid medicine, hotels, eCommerce like LEPORE, Visma, TECHO, Medicus, Cuponstar, Sagitario, VMUG, Amérian, ARC, Dronlandia, Eira Cloud, Minder, various restaurants in the USA, among others.

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Viajante exclusivo - Representante comercial

Juntas Illinois s.a

Jun 2016 - Feb 2018 (1 year 9 months)

- Representar la firma a través de muestras de productos, fidelizando y realizando ventas presenciales a los clientes, por teléfono o e-mail, agendando visitas y reuniones de negocios para generar nuevos potenciales clientes

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Exclusive traveler - Commercial Representative.

Juntas Illinois

Jun 2016 - Feb 2018 (1 year 9 months)

Represent the firm through product samples, loyalty and making face-to-face sales to customers, by phone or email, scheduling visits and business meetings to generate new potential customers. Make the collection of invoices and the subsequent loading of data in the company's crm.-

Martín Gonzalo Pedernera

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