Martinez Cardenas
About
Detail
Bogotá, Colombia
Contact Martinez regarding:
Flexible work
Starting at
USD11/hour
Résumé
Jobs
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Graphic Designer UXX/UIVoyager Global MobilityJan 2025 - Current (1 year 4 months)Led the visual design and UX/UI team, managing two designers and coordinating project execution for four company brands. Redesigned the user experience and interface of new websites and mobile apps, achieving a 45% improvement in retention and navigation metrics. Implemented a unified design and branding system that increased visual consistency across brands, enhancing brand recognition and perception in digital channels. Created strategic visual assets for social media, email marketing, and SMS campaigns, driving a 25% increase in cross-channel engagement. Introduced collaborative design tools and processes (such as Figma and Notion), reducing production time by 30% and improving interdepartmental communication.- Visual Designer SSr verified_user Verified experienceGlobantJan 2020 - Dec 2025 (6 years)Designed impactful brand identities for various high-profile initiatives and events, increasing brand visibility by 30%. Collaborated with cross-departmental teams to create compelling presentations, directly contributing to successful client acquisition and retention. Developed high-performance graphics for social media and multiple communication channels, achieving a 40% increase in audience engagement. Created internal communication pieces and email marketing campaigns using HTML, improving open rates by 25% and click-through rates by 15%. Designed landing pages for internal and external events, taking full responsibility for UX/UI and collaborating closely with developers and multidisciplinary teams.
- Marketing & Design Specialist - Freelance verified_user Verified experienceConstructora Dar HogarJan 2019 - Dec 2023 (5 years)Produced corporate and commercial videos for real estate projects, contributing to a 20% increase in property sales. Designed unique visual identities for real estate projects, enhancing market presence and differentiation in a competitive industry. Designed and developed the company's website, improving the user experience and increasing organic traffic by 35%.
Education
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- Certificate in UX/UI DesignCoderhouseJan 2024 - Dec 2024 (1 year)
- UCertificate in Strategic Management for Marketing and CommunicationUniversidad de La Sabana, School of CommunicationJan 2020 - Dec 2020 (1 year)
- UBachelor's in Multimedia and Audiovisual CommunicationUniversidad de La Sabana, School of CommunicationJan 2017 - Dec 2021 (5 years)