Senior Amazon brand manager with 15+ years in eCommerce and a track record of running data-driven Amazon operations at scale. As COO of an eCommerce agency, directed Amazon content, SEO, and advertising programs across a multi-brand client portfolio, led company-wide AI and automation adoption in delivery workflows, and turned analytics into action plans with owners, deadlines, and success metrics - cutting delivery timelines 30% and lifting budget ROI 15%. Thinks in TACoS, CVR gaps, keyword rank trajectories, and contribution margins.