Martha Lucia Alcocer

Country Sales Manager

Selina

Nov 2019 - Jul 2021 (1 year 9 months)

- In charge of the implementation of the sales strategy with the purpose of optimizing the promotion, distribution and generation of revenue for all Selina locations in the country. - Responsible, along with the country sales team, of the creation, implementation and achievement of the direct sales budget. - Development of commercial agreements with national B2B clients such as tour operators, travel agencies, corporates and congress organizers. - Sales trainings to in-location teams.

Sales & Marketing Manager

Selina

Apr 2019 - Nov 2019 (8 months)

- Responsible of the commercial area and leader of Tour & Transport, Retail, Wellness and Cowork. - Support to the general manager in the creation and accomplishment of the sales budgets. - Daily analysis of the sales behavior and study of results per department (REVPOB and revenue), with the purpose of generating strategies for the maximization of revenue. - In charge of closing negotiations with B2B clients in the different areas. - Creation and execution of the quarterly marketing plan with special focus on the global guidelines of the brand.

Gerente de Revenue

Hotel Charleston

Aug 2015 - Feb 2019 (3 years 7 months)

- Apoyo a la dirección corporativa en la elaboración del presupuesto de ventas. - Monitoreo y verificación del cumplimiento del presupuesto. - Análisis del comportamiento de ventas, establecimiento del pricing guideline y esquema tarifario del hotel mes a mes y por segmentos.

C

Directora Comercial

Contactos Ltda

Jun 2014 - Aug 2015 (1 year 3 months)

- Manejo comercial de los departamentos corporativo y vacacional de la empresa, trabajo en conjunto con el gerente general en el desarrollo e implementación de planes de acción, y en la coordinación de agendas comerciales a nivel internacional. - Construcción y sostenimiento de relaciones con clientes y proveedores (agencias internacionales, corporaciones, hoteles, restaurantes, entidades de gobierno), con enfoque especial en seguimientos, llamadas de venta y atención de visitas de inspección - Participación en ferias internacionales, creación de reportes y seguimiento de resultados. Apoyo en la organización de eventos confirmados.

C

Global Relations and Assistant Manager

Contactos Ltda

Feb 2014 - Jun 2014 (5 months)

- In charge of non-Spanish speaking markets in leisure area, responsible for the CRM tool, coordination of commercial agendas. - Daily support to the general manager in different areas of the company such as product development, sales and organization of site inspections, FAM trips and press trips.

Tourism Area Intern

ProColombia

Mar 2012 - Jun 2013 (1 year 4 months)

- Support to tourism advisors in the organization of commercial agendas for Colombia DMC's and experts help with logistics in tourism trade shows in Spain - Management of databases and assistance in contacting key agencies and DMC's to bring more flow of tourism to Colombia - Coordinate promotional events and campaigns for the country and daily monitoring of media for identification of new opportunities in the Spanish market

Martha Lucia Alcocer

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Martha's behavioral traits
Martha's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.

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Martha Lucia Alcocer