M
MARTHA VICTORIA CUAN
About
Detail
Madrid, Community of Madrid, Spain
Contact MARTHA regarding:
work
Full-time jobs
Starting at
USD70k/year
Résumé
Jobs
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Director of Strategic Partnerships – LATAMEscala SaasJan 2022 - Jan 2025 (3 years 1 month)• Built and launched the Escala partner program from the ground up, defining structure, onboarding, and commercial governance. • Scaled a regional partner ecosystem across LatAm, driving partner-originated revenue to 30% of total company revenues. • Consistently met and exceeded quarterly KPIs across all key LatAm markets, reinforcing Escala's position as a leading SaaS platform in the region.- ABusiness Sales Manager – OLAC & ArgentinaAGROFY S.A.Jan 2019 - Jan 2022 (3 years 1 month)• Led Go-to-Market strategy and e-commerce launch for the OLAC region (Uruguay, Paraguay, Bolivia, Colombia), establishing a dominant market footprint. • Managed and developed multidisciplinary commercial teams, achieving year-over-year growth across 4 international markets. • Positioned Agrofy.com as the leading digital agro platform in Argentina through strategic commercial optimization and market expansion. • Executed a data-driven regional management model, aligning local operations with global business targets.
- OHead of Sales & Business Development – ArgentinaOLX | Prosus (ex-Naspers)Jan 2016 - Jan 2019 (3 years 1 month)• Architected the GTM strategy for monetization of the Cars vertical, positioning the platform as market leader in Argentina. • Built and scaled high-performing commercial teams across Direct Sales, SMB, and Inside Sales channels. • Led cross-functional collaboration with Product, Moderation, and Support to implement monetization strategies and operational efficiencies. • Applied data-driven insights to optimize the automotive channel value proposition, ensuring sustainable growth.
- Business Sales Manager – ChileCompara onlineJan 2014 - Jan 2016 (2 years 1 month)• Scaled the online lead generation model for the insurance and loan comparison platform in the Chilean market. • Led high-stakes B2B negotiations with major banks and insurance providers, securing premium service agreements. • Aligned commercial objectives with digital lead generation strategies to maximize conversion and market share.
- DCommercial Operations Manager – Argentina & ColombiaDeremate-Dridco | Grupo La NacionJan 2011 - Jan 2014 (3 years 1 month)• Managed integral business operations across LATAM for digital classified platforms (cars, real estate, jobs). • Led Go-to-Market strategies, team development, and value proposition optimization across two markets.
Education
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- Master's in Business Intelligence, Big Data & AIUNIE UniversidadJan 2025 - Jan 2026 (1 year 1 month)
- Programa: Generative AI & Business InnovationEAE Business SchoolJan 2024 - Current (2 years 6 months)
- UMBA – Master en Direccion de NegociosUADE - Universidad Argentina de la EmpresaJan 2009 - Jan 2011 (2 years 1 month)
- Professional Degree in Finance & International RelationsUniversidad Externado de ColombiaJan 2005