Marlon Umaña

Marlon Umaña

About

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Product manager, operations manager, Planner,
Bogotá, Bogota, Colombia

Timeline


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Résumé


Jobs verified_user 0% verified
  • T
    Sr. Product Manager
    TelevisaUnivision
    May 2022 - Current (3 years 2 months)
    At VIX Leading as a Product Manager: Spearheading the development of core metadata Back-End (BE) services and ETL processes. Managing Metadata Content Distribution: Serving as the Partner Manager for content distribution to major platforms including Fire TV, Roku, Apple iOS/tvOS, Samsung, Izzi, Google, and more. Product Operations Leadership: Managing product operations for content metadata, ensuring efficiency and optimal performance. Strategic Advisory Role: Providing strategic advice for enhancements to metadata systems and overall architecture. Go and subscribe: https://vix.com/
  • Latido Networks
    Product Manager
    Latido Networks
    Nov 2019 - Mar 2022 (2 years 5 months)
    - Wearemitu.com - Product manager - Mitushop.com - Product manager - Cinq music stores - Product manager - Product Owner of Road Map and decision maker for Software development. - Growth Manager of market awareness KPIS with Social Media teams. - Operations manager of crossfunctional engineering teams overseas. - Manager of crossfunctional operational teams leaders for each .com - IT manager support of Ad infraestructure for programmatic, display and Video Ad revenue for Media site. - Product strategist for brand and marketing teams. - Product leader of integration of CDP for Media and commerce Sites. - Agile methodologies Kanban and Scrum
  • L
    Product Manager
    Level Up! Games Latam
    Nov 2017 - Nov 2019 (2 years 1 month)
    -Product manager of: Hype.games.co Hype.games.mx Hype.games.pe Hype.games.ar Hype.games.cl -Product and business development for the region. -Product Manager for ecommerce platform and BE systems -Platform KPI's enhancement. -Rev. KPI's Enhancements -Management and operational control of the E-commerce at a Latin American level (MX, COL, PE, CL, AR) -Coordination of products and content for the region -Strategic development of campaigns, SEM, SEO, email marketing, Inbound contents. -Customer acquisition strategies per country.
  • T
    Marketing and Advertising Assistant
    Textiles UNO X UNO sas
    Nov 2016 - Nov 2017 (1 year 1 month)
    -Management in communications for B2B clients, and B2C for business lines. -Agile manager - Product assistant supervisor of digital projects such as app, and web pages - Audit and management of digital communications of the company - Content planner for RRSS. -Management and support in communications for national and international business alliances. - Planning and management for BTL events - Management of commercial assets in Colombia
  • IPG MEDIABRANDS
    Media Analyst
    IPG MEDIABRANDS
    Mar 2016 - May 2016 (3 months)
    -Databases management -Data mining and depuration of data -Generation of reports of punctual and general, in National Television and Cable -Analysis and report of SOI, SOV Kpi's indicators - Conduct competitive research and analyze benchmarking data -Insight data hunter. - Work closely with Planners and marketing teams to identify opportunities for new client acquisition and channel performance.
  • e
    Marketing and Communications Coordination
    elempleo.com El Tiempo Casa Editorial
    Jun 2015 - Jan 2016 (8 months)
    - Control and monitoring of printed and digital commercial guidelines of the Club Vivamos EL TIEMPO. - Tracking and registration of the media plans of the Allies, and optimization in said process. - Management and consolidation of annual and quarterly investment reports of plans in allied media. - Design of digital pieces, and relational communications. - Q/A assistant in the editorial process, graphic and finalization of the magazine of the Club Vivamos EL TIEMPO
  • F
    Project Manager
    Freelance (3dMotive)
    Sep 2014 - Jul 2015 (11 months)
    - Strategy manager and Operational controller - Task planner of designers - Account Management - Sales - Workflow supervisor
Education verified_user 0% verified
  • University of Alberta
    Specialization, Computer Programming, Vendor/Product Certification
    University of Alberta
    Jun 2023 - Current (2 years 1 month)
    Skills: Software Development · Product Management · Agile & Waterfall Methodologies · Technical Product Development · Product Development
  • Universidad Central (CO)
    Publicist, Publicidad
    Universidad Central (CO)
    Jan 2011 - Dec 2015 (5 years)