Markus Liu UGC manager｜Growth strategist｜Seeking UGC creators for our apps!

UGC Engineer

Novabeyond

Jan 2026 - Current (4 months)

Managed the full lifecycle operations and growth of KOLs for health and learning apps, encompassing creator recruitment and screening, relationship building and negotiations, contract signing, and long-term relationship maintenance. Evaluated and established collaborations with dozens of creators. Led video content review, optimization, and targeted recommendations, driving a 30% increase in average engagement rates. Continuously tested content to explore traffic channels and established an internal creative video library, boosting team collaboration efficiency by 40%. Conducted performance evaluations and ROI analysis based on video metrics and app download data (paid/organic downloads, total downloads, etc.), regularly producing data repo

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Regional Academic Growth Manager

TAL Education Group

Nov 2024 - Dec 2025 (1 year 2 months)

Comprehensively responsible for the growth and operations of elementary English programs at the Xi'an branch. Led enrollment initiatives, achieving 500 new student registrations within six months. Developed and implemented teaching plans, enhancing curriculum quality through regular pedagogical research sessions. Delivered over 100 classes, serving more than 100 students. Simultaneously managed team development, expanding the team from 3 to 7 members through recruitment and training, ensuring sustained and healthy business growth.

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Public Relations Intern

Herald Communications now FleishmanHillard

Sep 2024 - Nov 2024 (3 months)

Served internationally renowned luxury brands with English as the primary working language. Responsibilities included assisting in brand image maintenance, conducting competitive research, developing and managing key opinion leader (KOL) relationships, and operating brand social media accounts. Effectively contributed to enhancing brand awareness and market value by supporting the execution of a series of public relations campaigns, while gaining overseas project management experience in serving high-end brands.

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Public Relations Intern

TAL Education Group

Jul 2024 - Sep 2024 (3 months)

Responsible for comprehensive public relations tasks including corporate reputation monitoring, industry intelligence gathering, press release drafting, and brand image maintenance. Also provided support for communication and coordination between headquarters and branch campuses. This experience cultivated expertise in government affairs communication within the education sector and internal project operations.

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Public Relations Intern

China Advocate

Apr 2024 - Jul 2024 (4 months)

Primarily serving foreign-funded pharmaceutical and luxury goods companies with English as the working language. Responsible for project planning, media liaison, and news writing. Successfully assisted in planning brand public welfare initiatives and press conferences, producing over ten pieces of PR content including press releases. Professional performance earned recognition from clients.

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Project Responsible

FLTRP

Jun 2022 - Nov 2024 (2 years 6 months)

As a core project member of the World Youth Model United Nations Conference, I conducted all work in English and was deeply involved in teacher training, curriculum development, academic guidance, conference chairing, and student mentoring. Between 2022 and 2024, I successfully assisted in organizing three consecutive conferences, overseeing resource coordination and end-to-end project management to ensure high-quality event delivery. My efforts earned unanimous praise from both organizers and participants.

Markus Liu

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