Marissa McNeilly

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Operations Lead & Executive Engagement

CrossPoint Wealth Partners (Northwestern Mutual)

Aug 2025 - Current (1 year 1 month)

Leads operational standardization across internal workflows, client experience, and CRM to ensure consistency, quality, and scalability. Builds scalable documentation and repeatable processes that streamline executive scheduling, CRM organization, and cross-team coordination. Manages planning and execution of quarterly business reviews (QBRs), including agendas, executive presentations, stakeholder coordination, and follow-up communications.

B

Business Operations & Engagement Manager

Booz Allen Hamilton, Inc.

Jul 2024 - Jun 2025 (1 year)

Served as primary operations and communications partner to the Legal Chief of Staff, supporting executive-level initiatives, quarterly business reviews, and enterprise alignment. Led survey-based insights, messaging development, and department-wide communications planning to strengthen engagement and sharpen departmental positioning. Assisted in the planning and execution of communication frameworks tied to policy changes, governance updates, and strategic initiatives. Planned and executed high-visibility leadership meetings, town halls, and cross-departmental events, supporting senior executives and Legal leadership. Designed SharePoint knowledge hubs and governance frameworks to support content consistency, approvals, and risk management

B

Brand Operations Manager

Booz Allen Hamilton, Inc.

Nov 2019 - Jul 2024 (4 years 9 months)

Played a key role in the firm's multi-year enterprise brand transformation, supporting governance, adoption, training, and operational readiness across the firm. Built and managed the department's preferred supplier program, standardizing onboarding, training, and touchpoints. Led the end-to-end IT change management process for annual Microsoft and PC template updates, partnering with IT, security, legal, and vendors to deploy standardized, compliant templates to 35,000+ users with minimal disruption. Developed executive-ready PowerPoint decks, creative briefs, talking points, and firm-wide training that clarified brand strategy. Served as the sole point of contact for firm-wide brand reviews and approvals. Developed brand review intake pro

2

Program Director II

2U, Inc.

Jul 2018 - Sep 2019 (1 year 3 months)

Led 2U's largest grossing degree program, managing a 25-person enrollment team, and university stakeholders. Oversaw performance coaching, reporting, and workflow optimization. Built a culture of engagement, accountability, and coaching-based leadership, increasing performance and retention. Implemented structured 1:1s, recognition programs, and feedback loops to improve morale and team engagement. Achieved an 11% enrollment increase in one quarter through data-driven performance management and funnel optimization. Developed Salesforce dashboards and KPI frameworks that enabled transparency and employee ownership. Identified and improved inefficiencies at every stage of the sales funnel to boost team productivity and conversion outcomes.

2

Program Director I

2U, Inc.

Feb 2018 - Jul 2018 (6 months)

Selected to launch 2U's first-ever partnership with Emerson College, building admissions operations from the ground up during a period of rapid company expansion. Developed scalable launch playbook used for future program rollouts, establishing repeatable workflows, training processes, and partner communication rhythms. Led cross-functional alignment with marketing, academic operations, and university leadership to align goals, refine conversion strategy, and create operational consistency.

2

Admissions Manager

2U, Inc.

May 2016 - Feb 2018 (1 year 10 months)

Led a team of 7 to consistently exceed enrollment targets while improving messaging, segmentation, and prospective-student engagement. Designed team resources and strategic communication frameworks built from market research and partner insights. Oversaw faculty webinars and joint outreach programs that strengthened brand credibility and conversion.

2

Admissions Counselor / Sr. Admissions Counselor

2U, Inc.

Jun 2014 - May 2016 (2 years)

Supported early-stage scale of the startup by advising prospective students, building SOPs, and designing training for new hires. Contributed to enrollment and revenue growth by meeting or exceeding quarterly pipeline enrollment targets.

Lead Program Coordinator

Karthik Consulting

Sep 2013 - Jun 2014 (10 months)

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Consultant

Universal Consulting Services

Apr 2012 - Aug 2013 (1 year 5 months)

Recruiting Administrator

Sparks Group

Aug 2011 - Apr 2012 (9 months)

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Associate Writer & Editor

Grammar Chic

Jan 2011 - Jul 2011 (7 months)

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