Mario Perez C.

Mario Perez C.  new_releases

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VP MARKETING
Mexico City, Mexico

Contact Mario regarding: 

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Full-time jobs
Starting at USD120K/year
Flexible work
Starting at USD120K/hour

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Résumé


Jobs verified_user 0% verified
  • Banco Azteca
    EX DIRECTOR PRODUTTO
    Banco Azteca
    Jun 2018 - Mar 2020 (1 year 10 months)
    - • Increased YOY forecast trend from -10 pts. to 20+ pts. by changing product risk from generic to line product view in four months. • Led US $1.000M portfolio and sales of over US $650M/year. - Oversaw consumer credit product, profit, pricing, AOP, e-commerce web page, Banco Azteca app, and commercial activities for over 1.2k stores nationwide whilst administering a budget of US $50m/year Research and review customer credit worthiness. Pred
  • Banco Azteca
    Consumer Goods Credit, Managing Director
    Banco Azteca
    Jan 2018 - Jan 2020 (2 years 1 month)
    Oversaw consumer credit product, profit, pricing, AOP, e-commerce web page, Banco Azteca app, and commercial activities for over 1.2k stores nationwide whilst administering a budget of US $50m/year Research and review customer credit worthiness. Predict risks by creating credit scoring models. Approve or reject loan requests by weighing client's credibility and potential profits and losses. Review and develop company credit policies and processes. •Increased YOY forecast trend from -10 pts. to 20+ pts. by changing product risk from generic to line product view in four months. •Led US $1.000M portfolio and sales of over US $650M/year.
  • G
    Mexico and LATAM Marketing Director (CMO)
    Grupo Elektra
    Jan 2017 - Jan 2018 (1 year 1 month)
    Led marketing department and developed market strategies and plans. Conducted research for company's products and services in order to determine and pursue market gaps. Created advertising campaigns, including management of budgets and finance, expenditures, research and development appropriations, return on investment and profit-loss progressions. Upheld the Elektra brand image; ensuring quality level customer experience, marketing, advertising, social network services, e-commerce web page, and promotional activities for 10 million app users, 1.1k stores in Guatemala, Honduras, Panama, and Peru, with sales of over US $1,300M. •Tripled sales vs. market index by changing the marketing strategy from discount mindset to customer mindset in th
  • M
    Trade Marketing Director
    Mi foto digital.com.mx
    Founder and Owner CAMSA (Cadbury Beverages), México DF Trade Marketing Director
  • I
    Sales and Service VP (COO) Marketing, Call Center Digital and CRM Director (CMO)
    International Personal Finance UK
    HSBC- Hong Kong Shanghai Bank Corporation
  • F
    Nationwide Supermarket Sales Manager
    F Iniciativas S.A.S. (FI Group)
  • PepsiCo, Inc
    Group Sr. Marketing Manager
    PepsiCo, Inc
  • Kodak
    Executive Director Marketing and Products
    Kodak
    Product Director for Insurance and Afore business Mexico Kodak de México (Eastman Kodak Company), Guadalajara, México Marketing Director Mexico Central America (CMO)
  • Banorte
    Marketing Director
    Banorte
    Lead the Marketing strategy: Branches, Web, app, Partnerships or any other (brand image, advertising, promotional activities, etc). , including management of budgets and finance, expenditures, research and development appropriations, return on investment and profit-loss progressions. Upheld the Banorte brand image.
  • H
    Head Wealth and LPI Business Mexico (Business Head)
Education verified_user 0% verified
  • U
    MBA
    Universidad de las Américas
    Sep 1992 - Sep 1994 (2 years 1 month)
  • H
    (Diploma)
    Harvard Business School
  • U
    Master's in Business Administration (MBA)
    Universidad de las Américas
  • Universidad Nacional Autónoma de México
    Industrial Engineering (BA),
    Universidad Nacional Autónoma de México
Awards verified_user 0% verified
  • Effie awards
    EFFIE ORO
    Effie awards
    Mar 2008 - Current (17 years)