Mario Castañeda

Mario Castañeda

About

Detail

Social Media and Paid Marketing Manager at Ticombo
Guatemala, Guatemala

Contact Mario regarding: 
work
Full-time jobs
Starting at USD3k/month
Flexible work
Starting at USD25/hour

Timeline


work
Job
school
Education
folder
Project
flag
Award

Résumé


Jobs verified_user 0% verified
  • Ticombo
    Digital Marketing Manager
    Ticombo
    Jul 2024 - Current (2 years)
    • Directly managed all marketing efforts, including social media strategies, content creation, paid media campaigns, affiliate marketing, partnerships, and integrations. • Led a team of four marketing professionals, delegating responsibilities, mentoring team members, and overseeing deliverables to maintain high-quality output. • Designed and implemented paid media campaigns across various platforms to enhance brand visibility and support ticket sales. • Supervised content creation, including graphic design, video production, and copywriting, ensuring alignment with the company’s branding and communication standards. • Conducted reviews and approvals of all marketing materials, maintaining consistency in messaging and branding acros
  • H
    SENIOR MARKETING AND DESIGN SPECIALIST
    Heartland Farms Five Star Home Foods llc
    Sep 2023 - Mar 2024 (7 months)
    • Elevated brand engagement, resulting in a 25% increase in audience interaction and brand loyalty growth. • Innovatively crafted ad campaigns, leading to a 20% increase in audience engagement and conversion rates. • Excelled as a strategic thinker but also a doer and a creative problem-solver, efficiently addressing marketing challenges, setting, executing, and optimizing programs for various projects, and improving campaign strategies. • Spearheaded the development and maintenance of the brand's visual identity, enhancing brand consistency across platforms. • Enhanced digital presence, managing targeted ad campaigns for 50% of social media channels, keeping everything aligned with the latest marketing trends. • Achieved the inte
  • L
    CHIEF MARKETING OFFICER (CMO)
    Lawton Lighthouse LLC
    May 2023 - Sep 2023 (5 months)
    • Unified brand messaging across initiatives, enhancing brand awareness and reputation by 20% in the first two months. • Orchestrated seamless product launches, driving a 40% increase in awareness and engagement and a 35% growth in sales. • Mastered budget management, optimizing resource allocation for campaigns, resulting in a 20% increase in cost efficiency and ROI in the first three months. • Established an entire corporate image, resulting in a 30% increase in brand recognition, by transforming concepts into tangible branding elements. • Managed marketing cross-functional teams, projects, and tasks for the rest of the executives and directors, set timelines and deadlines with precision, fostering a collaborative environment and
  • L
    MARKETING DIRECTOR
    Lawton Lighthouse LLC
    May 2023 - Jun 2023 (2 months)
    🎯 Strategic Planning: Developed marketing strategies aligned with objectives. Employed agile problem-solving to navigate dynamic markets and ensure success. 💰 Budget Optimization: Managed budgets efficiently, maximizing ROI across campaigns. Used strategic problem-solving to minimize costs while maintaining quality. 🔍 Market Insight: Conducted research to identify audiences, understand needs, and assess competition. Leveraged insights for tailored strategies. 🚀 Product Launch Excellence: Orchestrated successful launches. Collaborated with teams, driving awareness, engagement, and sales. 🎉 Campaign Innovation: Designed integrated campaigns across channels. Used innovative problem-solving for engaging, cohesive strategies. 🎨 Brand
  • S
    SENIOR MARKETING, CREATIVE DIRECTOR AND UI/UX DESIGN CONSULTANT
    SIMPLENIGHT
    Sep 2022 - Feb 2023 (6 months)
    • Increased subscriber retention by 15% via innovative digital marketing campaigns in the first three months • Conceptualized and executed branding initiatives, enhancing market positioning, achieving the top 6 positions in Google search, and the Google Security Certification for booking engines • Authored compelling API-related web content, enhancing product understanding by 50% • Developed impactful web and booking portal content, improving user satisfaction by 30% • Led creative brand stewardship, enforcing guidelines, designing standard timelines, managing dependencies, and crafting marketing/advertising internal and external materials, ensuring a cohesive corporate image • Directed visionary creative efforts, aligning with business obj
  • PayPal
    SENIOR MARKETING AND ART DIRECTOR
    PayPal
    Jun 2016 - Apr 2022 (5 years 11 months)
    • Expanded brand presence into 54 countries, achieving a 60% increase in market reach. • Successfully led the European launch strategy, navigating cultural nuances to optimize market penetration, increasing conversions and ROI by 15%. • Managed marketing budgets, optimizing resource allocation, maintaining and updating project timelines and calendars, and achieving a 10% reduction in operational costs without sacrificing campaign quality. • Developed and executed marketing strategies across multiple countries and languages, resulting in a 35% increase in global market engagement. • Negotiated key partnerships, leading to 25% cost savings and 15% revenue growth through strategic alliances. • Collaborated with Territory Managers, ma
  • Xoom A PayPal Service
    Senior Graphic Web Designer
    Xoom A PayPal Service
    Jun 2015 - Jun 2016 (1 year 1 month)
    🎨 Website Enhancement: Spearheaded the design and optimization of the PayPal Guatemala Xoom website, showcasing problem-solving prowess in creating engaging digital experiences. 🚀 Digital Service Optimization: Revamped digital services, employing innovative strategies to enhance user experiences and drive efficiency. 📱 Dynamic Content Creation: Orchestrated the creation and management of compelling digital and social media content, employing creative problem-solving to captivate audiences. 🎥 Animated Advertising Innovations: Designed intricate 2D and 3D animated pieces for site and social network advertising, infusing creativity to deliver eye-catching campaigns. 🖼️ Creative Traditional Advertising: Produced impactful tradition
  • I
    TEAM LEAD OF COMMUNICATION AND DESIGN
    Instituto Guatemalteco de Seguridad Social IGSS
    Mar 2014 - Jun 2015 (1 year 4 months)
    • Revolutionized branding by developing graphic and corporate identity, resulting in a 30% increase in public engagement and recognition. • Managed a team of 5 designers and communicators, enhancing team productivity through collaborative and innovative approaches. • Oversaw the revamp of web development projects, achieving a 50% faster loading time and a 35% increase in user satisfaction. • Improved visual communication with advanced photo retouching techniques, increasing advertising effectiveness. • Enhanced online presence by optimizing PHP functions and updating digital platforms, leading to a 25% growth in social media interaction. • Crafted and executed internal and external communication strategies, boosting message clarit
  • D
    TEAM LEAD OF ART AND WEB MASTER
    Dirección General de Aeronáutica Civil DGAC
    Jul 2013 - Dec 2013 (6 months)
    • Drove web development initiatives, enhancing user experience, functionality, and visual appeal, resulting in a 30% increase in website traffic. • Orchestrated a major graphic identity redesign, enhancing brand perception by 40%. • Directed web development, improving user engagement and website functionality, leading to a 50% increase in user interaction. • Created corporate materials, enhancing brand identity and communication effectiveness. • Crafted impactful internal and external communication, enhancing message clarity and engagement by 25%. • Managed and elevated the design team's performance, boosting project efficiency by 35%. • Additionally, designed and strategized social media campaigns across platforms, including Fa
  • EBClosion
    CREATIVE AND GRAPHIC DESIGNER
    EBClosion
    Jan 2012 - Jun 2013 (1 year 6 months)
    • Designed captivating 2D and 3D animations, leading to a 40% improvement in concept communication and audience comprehension. • Architected e-commerce solutions, improving client site user experience and transaction efficiency by 35%. • Created innovative mobile applications, addressing user needs and app usability by 20%. • Additionally, I was responsible for designing and strategizing all social media platforms, including Facebook Ads and Instagram Ads, which enhanced brand visibility and engagement across digital channels. • Noteworthy Clients: Claro, Tigo, Movistar, Coca-Cola, Colgate, Duracell, Kellogg's, Tortrix, National Liquor Store of Guatemala.
  • Á
    DESIGN MANAGER
    Águila Libre Advertising Agency
    Jan 2012 - Feb 2013 (1 year 2 months)
    • Spearheaded strategic brand crafting, enhancing corporate images and institutional graphics, resulting in a 35% improvement in brand recognition • Created dynamic advertising and digital content, leading to a 40% increase in audience engagement across various platforms • Led design teams with strategic finesse, enhancing team collaboration and creativity, resulting in a 30% increase in successful project deliveries • Innovated in web and app design, ensuring user-friendly experiences contributing to a 20% increase in client satisfaction • Notable Client Engagements: Worked with high-profile clients such as La Roca Hostal, Council of Spanish Residents of Guatemala, and Venezia Consultants
  • Á
    DESIGN MANAGER
    Águila Libre Advertising Agency
    Jan 2012 - Feb 2013 (1 year 2 months)
    • Spearheaded strategic brand crafting, enhancing corporate images and institutional graphics, resulting in a 35% improvement in brand recognition • Created dynamic advertising and digital content, leading to a 40% increase in audience engagement across various platforms • Led design teams with strategic finesse, enhancing team collaboration and creativity, resulting in a 30% increase in successful project deliveries • Innovated in web and app design, ensuring user-friendly experiences contributing to a 20% increase in client satisfaction • Notable Client Engagements: Worked with high-profile clients such as La Roca Hostal, Council of Spanish Residents of Guatemala, and Venezia Consultants
  • T
    DESIGNER, PRODUCER AND ANIMATOR
    Tactics Advertising Agency
    Feb 2011 - Aug 2011 (7 months)
    • Demonstrated versatile expertise in creation, programming, and 2D/3D animation, resulting in a 25% increase in client engagement through innovative solutions • Strategically designed advertising materials, aligning with client objectives and improving brand identity representation by 20% • Implemented successful annual communication strategies with Guatemalan Sugar Producers, contributing to a 30% improvement in communication effectiveness and sales strategies
Education verified_user 0% verified
  • M
    Specialization: Neuro-marketing and Persuasive Language, Marketing
    Mens Venilia
    Jan 2014 - Dec 2014 (1 year)
  • Universidad Rafael Landívar
    Master’s Degree in Marketing Management, Marketing/Gestión de marketing, general
    Universidad Rafael Landívar
    Jan 2014 - Dec 2016 (3 years)
  • Universidad Galileo
    Bachelor’s Degree in Communication and Graphic Design, Comunicación, publicidad, mercadeo y Diseño Gráfico
    Universidad Galileo
    Jan 2006 - Dec 2011 (6 years)
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • M
      Marketing Greatness Award
      Jul 2017
      A milestone achievement in my journey – the distinguished Marketing Greatness Award, bestowed upon Xoom Corporation, a PayPal Service. This accolade underscores the collective dedication, innovative strategies, and relentless pursuit of excellence that define our marketing endeavors. The Marketing Greatness Award is a testament to our commitment to delivering exceptional value and impact to our audience. Our journey at Xoom Corporation, now a part of the PayPal family, has been marked by a steadfast commitment to innovation, customer-centricity, and results-driven marketing. This award speaks to the strategic vision, collaborative efforts, and the ability to engage and resonate with audiences profoundly. Our initiatives have transcended tra
    • Universidad Rafael Landívar
      Magna Cum Laude
      Universidad Rafael Landívar
      Dec 2016
      My educational journey culminated in a remarkable achievement – the prestigious "Honoris Causa / Magna Cum Laude" distinction conferred by Rafael Landivar University. This honor speaks to my unwavering dedication, perseverance, and pursuit of excellence throughout my Master's degree journey. The ceremony, filled with accomplishment and intellectual vigor, marked the culmination of years of steadfast effort and commitment to learning. The "Honoris Causa / Magna Cum Laude" distinction not only recognizes academic prowess but also underscores the value of continuous knowledge pursuit. Guided by exceptional mentors and supported by brilliant peers, my educational voyage at Rafael Landivar University was a transformative experience. The diverse
    • T
      Telly Award
      Jun 2016
      A significant achievement in my journey – the prestigious Telly Award, a tribute to the outstanding advertising campaign and successful rebranding of the Xoom Corporation, a PayPal Service. This achievement underscores the collective efforts of a dedicated team and marks a milestone in our pursuit of excellence. The Telly Award acknowledges the strategic and creative vision behind the advertising campaign and recognizes the power of effective rebranding to resonate with audiences. The advertising campaign was a testament to innovative thinking, strategic execution, and the ability to capture the brand's essence. This achievement is a testament to the power of collaboration and the impact of compelling storytelling on consumer engagement. Th
    • Universidad Galileo
      Magna Cum Laude
      Universidad Galileo
      Dec 2011
      Magna Cum Laude: Galileo University, due to student excellence in the culmination of the Bachelor's degree
    • Universidad Galileo
      Graphic Design
      Universidad Galileo
      Jan 2005
      Letter of recognition Awarded by: E – Learning Madrid Guatemala 2005