Mario Castañeda Social Media and Paid Marketing Manager at Ticombo

Digital Marketing Manager

Ticombo

Jul 2024 - Current (2 years)

• Directly managed all marketing efforts, including social media strategies, content creation, paid media campaigns, affiliate marketing, partnerships, and integrations. • Led a team of four marketing professionals, delegating responsibilities, mentoring team members, and overseeing deliverables to maintain high-quality output. • Designed and implemented paid media campaigns across various platforms to enhance brand visibility and support ticket sales. • Supervised content creation, including graphic design, video production, and copywriting, ensuring alignment with the company’s branding and communication standards. • Conducted reviews and approvals of all marketing materials, maintaining consistency in messaging and branding acros

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SENIOR MARKETING AND DESIGN SPECIALIST

Heartland Farms Five Star Home Foods llc

Sep 2023 - Mar 2024 (7 months)

• Elevated brand engagement, resulting in a 25% increase in audience interaction and brand loyalty growth. • Innovatively crafted ad campaigns, leading to a 20% increase in audience engagement and conversion rates. • Excelled as a strategic thinker but also a doer and a creative problem-solver, efficiently addressing marketing challenges, setting, executing, and optimizing programs for various projects, and improving campaign strategies. • Spearheaded the development and maintenance of the brand's visual identity, enhancing brand consistency across platforms. • Enhanced digital presence, managing targeted ad campaigns for 50% of social media channels, keeping everything aligned with the latest marketing trends. • Achieved the inte

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CHIEF MARKETING OFFICER (CMO)

Lawton Lighthouse LLC

May 2023 - Sep 2023 (5 months)

• Unified brand messaging across initiatives, enhancing brand awareness and reputation by 20% in the first two months. • Orchestrated seamless product launches, driving a 40% increase in awareness and engagement and a 35% growth in sales. • Mastered budget management, optimizing resource allocation for campaigns, resulting in a 20% increase in cost efficiency and ROI in the first three months. • Established an entire corporate image, resulting in a 30% increase in brand recognition, by transforming concepts into tangible branding elements. • Managed marketing cross-functional teams, projects, and tasks for the rest of the executives and directors, set timelines and deadlines with precision, fostering a collaborative environment and

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MARKETING DIRECTOR

Lawton Lighthouse LLC

May 2023 - Jun 2023 (2 months)

🎯 Strategic Planning: Developed marketing strategies aligned with objectives. Employed agile problem-solving to navigate dynamic markets and ensure success. 💰 Budget Optimization: Managed budgets efficiently, maximizing ROI across campaigns. Used strategic problem-solving to minimize costs while maintaining quality. 🔍 Market Insight: Conducted research to identify audiences, understand needs, and assess competition. Leveraged insights for tailored strategies. 🚀 Product Launch Excellence: Orchestrated successful launches. Collaborated with teams, driving awareness, engagement, and sales. 🎉 Campaign Innovation: Designed integrated campaigns across channels. Used innovative problem-solving for engaging, cohesive strategies. 🎨 Brand

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SENIOR MARKETING, CREATIVE DIRECTOR AND UI/UX DESIGN CONSULTANT

SIMPLENIGHT

Sep 2022 - Feb 2023 (6 months)

• Increased subscriber retention by 15% via innovative digital marketing campaigns in the first three months • Conceptualized and executed branding initiatives, enhancing market positioning, achieving the top 6 positions in Google search, and the Google Security Certification for booking engines • Authored compelling API-related web content, enhancing product understanding by 50% • Developed impactful web and booking portal content, improving user satisfaction by 30% • Led creative brand stewardship, enforcing guidelines, designing standard timelines, managing dependencies, and crafting marketing/advertising internal and external materials, ensuring a cohesive corporate image • Directed visionary creative efforts, aligning with business obj

SENIOR MARKETING AND ART DIRECTOR

PayPal

Jun 2016 - Apr 2022 (5 years 11 months)

• Expanded brand presence into 54 countries, achieving a 60% increase in market reach. • Successfully led the European launch strategy, navigating cultural nuances to optimize market penetration, increasing conversions and ROI by 15%. • Managed marketing budgets, optimizing resource allocation, maintaining and updating project timelines and calendars, and achieving a 10% reduction in operational costs without sacrificing campaign quality. • Developed and executed marketing strategies across multiple countries and languages, resulting in a 35% increase in global market engagement. • Negotiated key partnerships, leading to 25% cost savings and 15% revenue growth through strategic alliances. • Collaborated with Territory Managers, ma

Senior Graphic Web Designer

Xoom A PayPal Service

Jun 2015 - Jun 2016 (1 year 1 month)

🎨 Website Enhancement: Spearheaded the design and optimization of the PayPal Guatemala Xoom website, showcasing problem-solving prowess in creating engaging digital experiences. 🚀 Digital Service Optimization: Revamped digital services, employing innovative strategies to enhance user experiences and drive efficiency. 📱 Dynamic Content Creation: Orchestrated the creation and management of compelling digital and social media content, employing creative problem-solving to captivate audiences. 🎥 Animated Advertising Innovations: Designed intricate 2D and 3D animated pieces for site and social network advertising, infusing creativity to deliver eye-catching campaigns. 🖼️ Creative Traditional Advertising: Produced impactful tradition

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TEAM LEAD OF COMMUNICATION AND DESIGN

Instituto Guatemalteco de Seguridad Social IGSS

Mar 2014 - Jun 2015 (1 year 4 months)

• Revolutionized branding by developing graphic and corporate identity, resulting in a 30% increase in public engagement and recognition. • Managed a team of 5 designers and communicators, enhancing team productivity through collaborative and innovative approaches. • Oversaw the revamp of web development projects, achieving a 50% faster loading time and a 35% increase in user satisfaction. • Improved visual communication with advanced photo retouching techniques, increasing advertising effectiveness. • Enhanced online presence by optimizing PHP functions and updating digital platforms, leading to a 25% growth in social media interaction. • Crafted and executed internal and external communication strategies, boosting message clarit

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TEAM LEAD OF ART AND WEB MASTER

Dirección General de Aeronáutica Civil DGAC

Jul 2013 - Dec 2013 (6 months)

• Drove web development initiatives, enhancing user experience, functionality, and visual appeal, resulting in a 30% increase in website traffic. • Orchestrated a major graphic identity redesign, enhancing brand perception by 40%. • Directed web development, improving user engagement and website functionality, leading to a 50% increase in user interaction. • Created corporate materials, enhancing brand identity and communication effectiveness. • Crafted impactful internal and external communication, enhancing message clarity and engagement by 25%. • Managed and elevated the design team's performance, boosting project efficiency by 35%. • Additionally, designed and strategized social media campaigns across platforms, including Fa

CREATIVE AND GRAPHIC DESIGNER

EBClosion

Jan 2012 - Jun 2013 (1 year 6 months)

• Designed captivating 2D and 3D animations, leading to a 40% improvement in concept communication and audience comprehension. • Architected e-commerce solutions, improving client site user experience and transaction efficiency by 35%. • Created innovative mobile applications, addressing user needs and app usability by 20%. • Additionally, I was responsible for designing and strategizing all social media platforms, including Facebook Ads and Instagram Ads, which enhanced brand visibility and engagement across digital channels. • Noteworthy Clients: Claro, Tigo, Movistar, Coca-Cola, Colgate, Duracell, Kellogg's, Tortrix, National Liquor Store of Guatemala.

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DESIGN MANAGER

Águila Libre Advertising Agency

Jan 2012 - Feb 2013 (1 year 2 months)

• Spearheaded strategic brand crafting, enhancing corporate images and institutional graphics, resulting in a 35% improvement in brand recognition • Created dynamic advertising and digital content, leading to a 40% increase in audience engagement across various platforms • Led design teams with strategic finesse, enhancing team collaboration and creativity, resulting in a 30% increase in successful project deliveries • Innovated in web and app design, ensuring user-friendly experiences contributing to a 20% increase in client satisfaction • Notable Client Engagements: Worked with high-profile clients such as La Roca Hostal, Council of Spanish Residents of Guatemala, and Venezia Consultants

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DESIGN MANAGER

Águila Libre Advertising Agency

Jan 2012 - Feb 2013 (1 year 2 months)

• Spearheaded strategic brand crafting, enhancing corporate images and institutional graphics, resulting in a 35% improvement in brand recognition • Created dynamic advertising and digital content, leading to a 40% increase in audience engagement across various platforms • Led design teams with strategic finesse, enhancing team collaboration and creativity, resulting in a 30% increase in successful project deliveries • Innovated in web and app design, ensuring user-friendly experiences contributing to a 20% increase in client satisfaction • Notable Client Engagements: Worked with high-profile clients such as La Roca Hostal, Council of Spanish Residents of Guatemala, and Venezia Consultants

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DESIGNER, PRODUCER AND ANIMATOR

Tactics Advertising Agency

Feb 2011 - Aug 2011 (7 months)

• Demonstrated versatile expertise in creation, programming, and 2D/3D animation, resulting in a 25% increase in client engagement through innovative solutions • Strategically designed advertising materials, aligning with client objectives and improving brand identity representation by 20% • Implemented successful annual communication strategies with Guatemalan Sugar Producers, contributing to a 30% improvement in communication effectiveness and sales strategies

Mario Castañeda

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