M

Marina Matos

About

Detail

Copywriter & Content Specialist | High-performing Creatives | Digital Storytelling
Madrid, Community of Madrid, Spain
Contact Marina regarding: 
work
Full-time jobs
Starting at USD2k/month
Flexible work
Starting at USD12/hour
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Timeline

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Job
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Education

Résumé

Jobs verified_user 0% verified
  • XP inc
    Copywriter
    XP inc
    May 2024 - Current (2 years 3 months)
  • GLORY
    Copywriter
    GLORY
    May 2024 - Current (2 years 3 months)
    Client: XP Inc. About XP: XP is one of the largest financial services companies in Brazil, with 20+ years of experience providing investment solutions to millions of clients. Key Contributions: - Produced high-volume ad copy, video scripts, and motion content for campaigns aimed at growth and engagement. - Partnered daily with Art Directors and Motion Designers to adapt creatives across formats and platforms (Meta Ads, social campaigns). - Participated in monthly performance reviews, transforming data into actionable creative testing hypotheses. - Developed conversion-focused messaging that improved campaign performance while maintaining brand voice. - Balanced creative storytelling with data-driven insights, contributing to some of
  • Cheil Brasil
    Copywriter and Translator
    Cheil Brasil
    Oct 2023 - Feb 2024 (5 months)
    About Samsung: Samsung is a global leader in technology and consumer electronics, with a strong presence across digital platforms and millions of engaged followers worldwide. - Led creative copywriting for the global launch of Samsung’s S24 Series, delivering campaigns aligned with international brand standards. - Produced 100+ assets including ad copy, captions, and video scripts tailored for Instagram, YouTube, and TikTok. - Localized and translated 200+ pieces from English to Brazilian Portuguese with zero rework, ensuring brand voice consistency. - Supported campaigns that contributed to a 15% increase in engagement rate and 20k+ monthly follower growth across @samsungbrasil. - Collaborated with designers, strategists, and global t
  • Supera Comunicação
    E-mail Copywriter
    Supera Comunicação
    Sep 2023 - Current (2 years 11 months)
    - Support internal communication campaigns for a multinational consumer goods company operating across Europe. - Develop email marketing and event communication pieces fully in English, designed for a multicultural employee audience. - Collaborate with cross-functional teams to ensure content is clear, engaging, and aligned with corporate values.
  • Primefy acquired by regulated fund
    Content Writer and Social Media
    Primefy acquired by regulated fund
    Dec 2022 - Jul 2023 (8 months)
    About Primefy: Primefy is a UK-based fintech providing SaaS solutions for financial management and payment integration. Key Contributions: - Produced long-form articles, landing pages, and blog posts in both English and Portuguese for B2B audiences. - Optimized content for SEO and aligned with fintech industry keywords to increase organic reach. - Collaborated with marketing, product, and CS teams to ensure clear positioning and consistent brand voice. - Adapted technical financial concepts into accessible content for small and medium businesses. - Supported content calendar development and publishing through close integration with CS workflows (Zendesk).
  • Remessa Online
    Copywriter
    Remessa Online
    Dec 2021 - Jul 2022 (8 months)
    About Remessa Online: A leading Brazilian cross-border payments platform, empowering individuals and companies to send and receive money internationally with security and speed. Key Contributions: - Created and optimized marketing campaigns and landing pages, ensuring consistency in brand voice across multiple touchpoints. - Worked with SEO guidelines and published content through WordPress CMS, contributing to improved organic visibility. - Collaborated closely with the UX team to refine interface copy and guarantee user-friendly experiences aligned with business goals. - Analyzed marketing initiatives with a focus on performance and user behavior, supporting data-driven decisions. - Ensured tone of voice consistency across campaigns
  • Adventures
    Copywriter
    Adventures
    Feb 2021 - Sep 2021 (8 months)
    About Stone: Stone Pagamentos is one of Brazil’s leading fintech companies, focused on digital payments and financial services for small and medium businesses. Key Contributions: - Created social media copy and branded content for Stone, ensuring alignment with the brand’s tone of voice. - Developed scripts for branded videos and influencer activations, boosting brand visibility and engagement. - Collaborated with influencers and content creators to co-create campaigns consistent with marketing strategy. - Partnered with internal teams to align messaging across digital channels and campaigns.
  • Purpple
    Junior Copywriter
    Purpple
    Oct 2019 - Feb 2021 (1 year 5 months)
    Clients: Lindt & GOL Linhas Aéreas About Lindt & GOL: Lindt is a global leader in premium chocolate and consumer goods, while GOL is one of Brazil’s largest airlines. Key Contributions: - Created social media content for both Lindt and GOL, adapting tone of voice to very different industries (consumer goods and travel). - Co-created campaigns with content creators/UDC, driving brand engagement and community visibility. - Produced email marketing, e-commerce assets, and branded content to support sales and promotional campaigns for Lindt. - Developed scripts and social posts aligned with each brand’s identity and strategic goals. - Collaborated with creative and strategy teams to ensure consistent brand messaging across digital channel
  • Clubbetgt Creative Hub
    Social Media Assistant
    Clubbetgt Creative Hub
    Jul 2018 - Dec 2018 (6 months)
    • Developed content plans and topic suggestions for clients in various industries. • Scheduled and published content across platforms to maintain brand voice and engage audiences. • Monitored audience interactions and engagement rates to inform future content strategies.
  • Produtora Júnior
    Diretora de comunicação
    Produtora Júnior
    Jan 2017 - Dec 2017 (1 year)
    • Led rebranding efforts for Produtora Júnior, modernizing the brand identity. • Developed and executed a comprehensive content strategy across various channels. • Managed the agency's first newsletter, enhancing client relationships and brand credibility.
Education verified_user 0% verified
  • Universidade Federal da Bahia
    Bacharelado, comunicacão social - habilitação em jornalismo
    Universidade Federal da Bahia
    Jan 2015 - Dec 2019 (5 years)