Marina Kravchenko

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Senior UI/UX & Graphic Designer

NorthSky Supplies

Mar 2025 - Jan 2026 (11 months)

• Redesigned a key PDP to improve clarity, trust, and purchase flow, helping the product become a top-3 best seller.
• Led a homepage UX redesign that increased overall conversion by ~4%.
• Designed end-to-end eCommerce journeys (PDP, checkout, onboarding) across desktop, tablet, and mobile to reduce friction and improve decision-making.
• Built and maintained a scalable Figma design system (components, tokens/variables, reusable sections) and delivered high-fidelity UI with robust states and edge cases.
• Applied CRO and iterative A/B testing, worked hands-on in Shopify Admin, and partnered with offshore engineering and cross-functional teams to ship feasible, high-impact experiences.

UI/UX Designer & Web Designer

Starlight Media

Aug 2019 - Nov 2024 (5 years 4 months)

Led digital design initiatives for Ukraine's leading media company and its streaming platforms over 5 years.
• Designed and launched the main corporate website for Starlight Media, from scratch, defining structure, UX flows, and visual system, ensuring full compliance with UN accessibility standards (WCAG) for users with visual impairments.
• Mentored graphic designers on creating effective web and social media creatives, elevating the team's digital output quality.
• Solved a discovery + storytelling problem for launch campaigns by designing the official site for There Will Be People (Netflix, Amazon Prime) with clear structure and purposeful interactions, so people could quickly get the story and know where to watch.
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UX/UI Designer & Web Designer

IQ Group Digital Agency District

Jun 2017 - Apr 2019 (1 year 11 months)

Conducted stakeholder interviews, discovery sessions, and usability testing to define project direction before design execution.
Built buyer personas and user journey maps using qualitative research and SEO data, then designed conversion-focused websites around search intent and real performance metrics.
Collaborated closely with developers and marketing strategists to ensure design integrity through implementation.
• Delivered projects for Hyalual, OTP Bank, and Kuvings — achieving 95% client satisfaction across all engagements.

Graphic Designer

Gera

Dec 2012 - Apr 2017 (4 years 5 months)

Designed a wide range of print materials — books, catalogs, brochures, and marketing collateral — building a strong foundation in typography, layout composition, and visual hierarchy.
• Managed end-to-end print production workflows, from initial concept through pre-press preparation and final delivery.

Marina Kravchenko

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Marina Kravchenko

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