Marija Dzemionaite

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Brand Manager

Trafilea Tech Ecommerce Group

Aug 2024 - Jan 2025 (6 months)

⦿Developed and executed a comprehensive PR strategy for Shapermint, resulting in a 100% increase in Tier 1 media coverage. Secured placements in top outlets such as People, Today.com, and The New York Times. ⦿Led the strategy and operations for The BodCon community, fostering growth and engagement. ⦿Orchestrated The BodCon virtual conference in just 2 months, featuring 30+ influential speakers. ⦿Developed and executed a promotional strategy for The BodCon conference, attracting 1,000+ attendees and driving high engagement.

YouTube Growth Strategy Course Instructor

Domestika

Mar 2021 - Mar 2023 (2 years 1 month)

As the creator and instructor of the YouTube Growth Strategies course at Domestika, I’ve helped over 5,000 students build and grow successful YouTube channels. The course covers content creation, audience engagement, SEO, and data-driven strategies to maximize reach and impact. If you’re looking to grow your YouTube presence or need personalized guidance, sign up for the course or reach out for one-on-one consultations: https://bit.ly/37j0IS0

Head of Brand Marketing @NordLayer

Nord Security

Jul 2020 - May 2024 (3 years 11 months)

Led a 10-person brand and content team spanning Events, PR, Social, and Creative to drive go-to-market strategy and brand execution. Spearheaded the rebrand of NordVPN Teams to NordLayer—owning positioning, messaging, naming, and visual identity. Collaborated cross-functionally with product, sales, and leadership to align brand and product narratives. Key Achievements: ⦿ Repositioned NordLayer in the B2B cybersecurity space, supporting sales enablement and product differentiation. ⦿ Drove presence at key industry events (RSA, BlackHat, Infosecurity) to support pipeline and awareness goals. ⦿ Secured global media coverage (Forbes, Bloomberg, WEF), reinforcing brand credibility and market positioning. ⦿ Launched the Decision Makers Kit—a pr

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Social Media Strategist

NordSec

Feb 2020 - Jul 2020 (6 months)

Developed and executed the social media strategy for NordLayer, establishing processes from the ground up. Grew the social media community from 0 to 25k in the B2B sector, driving engagement and brand awareness. Launched and managed the company blog, developing its framework, strategy, and ensuring a fully functioning channel. Key Achievements: ⦿Built social media presence and community engagement from scratch, reaching 25k followers. ⦿Established a content-driven blog strategy, resulting in a fully functioning channel that boosted brand visibility. ⦿Designed and implemented scalable social media processes that aligned with business objectives.

Social Media Strategist

Nord Security

Feb 2020 - Jul 2020 (6 months)

Developed and executed the social media strategy for NordLayer, establishing processes from the ground up. Grew the social media community from 0 to 25k in the B2B sector, driving engagement and brand awareness. Launched and managed the company blog, developing its framework, strategy, and ensuring a fully functioning channel. Key Achievements: ⦿Built social media presence and community engagement from scratch, reaching 25k followers. ⦿Established a content-driven blog strategy, resulting in a fully functioning channel that boosted brand visibility. ⦿Designed and implemented scalable social media processes that aligned with business objectives.

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Social Media and Influencer Manager

Filippo Loreti

Jul 2019 - Feb 2020 (8 months)

Developed and executed an Instagram strategy that achieved a 6x growth rate in just 3 months, increasing the engagement rate from 0.38% to 1%. Managed a team, built detailed audience personas, and established social media processes while collaborating with multiple influencers. Key Achievements: ⦿ Drove 6x growth rate and increased engagement from 0.38% to 1%. ⦿ Managed a team and streamlined social media processes. ⦿ Built relationships with 50 global influencers and 11 macro-influencers/celebrities.

Social Media Lead

Dentsu Aegis Network

Jul 2018 - Dec 2018 (6 months)

Led a high-performance team of 7 across key brands including Jr. NBA (6 SEA regions), Bobbi Brown, Jo Malone London, Spotify, Novartis, Somersby, and HSBC. Managed internal workflows, client relationships, and cross-agency collaborations to deliver successful social media strategies aligned with business objectives. Key Achievements: ⦿ Managed a 7-person team, overseeing a diverse portfolio of global brands. ⦿ Developed and executed social media strategies to meet client business and marketing goals. ⦿ Fostered strong client relationships and cross-agency collaborations. ⦿ Led the analysis of monthly and campaign reports to assess content and campaign effectiveness.

Senior Social Media Specialist

Mindvalley

Jun 2017 - Jul 2018 (1 year 2 months)

Managed Mindvalley’s largest communication channels, including 4M followers across platforms, as well as the CEO's presence on social media. Specialized in YouTube, LinkedIn, and X(Twitter) marketing, driving growth and engagement. Key Achievements: ⦿ Grew Mindvalley’s YouTube channel by 100k subscribers organically in Q1. ⦿ Led growth for major channels attached as media : Mindvalley YouTube & Mindvalley Talks

Account Strategist

Google

Aug 2016 - Jan 2017 (6 months)

Managed a portfolio of direct clients and agency advertisers in Lithuania, driving growth through Google’s platforms (Search, Display, Gmail, Mobile). Focused on achieving quarterly objectives, enhancing ROI, and providing strategic advice on online business expansion. Key Achievements: ⦿ Drove business development and promoted new Google products. ⦿ Utilized Google Analytics to optimize ad performance and measure ROI. ⦿ Collaborated with product teams on feature developments.

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Chief Executive Officer

S P A R K

Apr 2016 - Feb 2018 (1 year 11 months)

Delicate, intimate lace to keep the spark alive with and within you. Made in Lithuania, using premium Italian lace and fabric. ✨ www.instagram.com/spark_lace

Digital Marketing and Sales Manager

Mindvalley

Apr 2016 - Aug 2016 (5 months)

Led marketing and sales for Evercoach and Zentrepreneur, two of Mindvalley’s fastest-growing businesses. Managed a sales team in Costa Rica and collaborated with high-end product consultants and copywriters to execute digital strategies. Key Achievements: ⦿ Launched the Momentum high-end business coaching program in San Diego/LA. ⦿ Managed HubSpot and Ontraport email marketing systems, driving automation and lead conversion. ⦿ Oversaw product landing pages, content, and website coordination. ⦿ Led efforts to achieve revenue goals and optimize sales processes.

Project Management and Digital Payments, Intern

Western Union

Jun 2014 - Aug 2014 (3 months)

◦Testing financial instruments and new accounting systems ◦Assisted on a global frauds management process ◦Responsible for transaction monitoring

Marija Dzemionaite

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