Marietta Prado

Team Lead LATAM

Novakid

Dec 2024 - Sep 2025 (10 months)

-Researched regional economic trends and competitor strategies to adapt sales and marketing approaches. -Partnered with the Marketing team to design and test localized campaigns, including biweekly promotions with discount codes and tailored advertising initiatives. -Recorded and optimized automated call robots, ensuring functionality and enhancing customer experience. -Built and led a regional team of 4 staff members plus 2 support employees, managing recruitment, training, and performance oversight.

A

Influencer Marketing Manager

Aithor

Apr 2024 - Current (2 years 5 months)

• Identified and onboarded influencers for brand campaigns. • Drafted and reviewed video scripts and content, ensuring quality and brand consistency. • Negotiated fees, coordinated deliverables, and processed payments. • Analyzed campaign statistics to optimize performance.

Influencer & Affiliate Marketing Manager

Freedom24

Feb 2024 - Jan 2025 (1 year)

• Managed relationships with 14+ partner accounts across Europe, strengthening brand awareness through strategic influencer and affiliate campaigns. • Expanded customer and partner base by promoting the CPA program and attracting high-value partners. • Created impactful ad copy and coordinated campaign launches with compliance and product teams. • Optimized campaign performance, ensuring ROI and KPI achievement.

I

Influencer Marketing Manager

Instajet.io and Telega.io

Jun 2022 - May 2024 (2 years)

• Built and managed relationships with YouTube and Instagram influencers, securing favorable deals. • Negotiated pricing, reviewed sponsored content, and ensured brand alignment. • Coordinated influencer outreach, contracts, invoicing, and payments. • Boosted customer acquisition by managing 10–15 influencer campaigns weekly. -Work on two projects simultaneously.

I

Director of Sales Development – LATAM

ICODA

Jan 2022 - Jul 2022 (7 months)

• Identified and evaluated new NFT projects to offer the agency's marketing services. • Analyzed project opportunities and coordinated tailored marketing strategies. • Negotiated contracts and supported client onboarding. • Organized webinars, open offices, and regional events.

I

Key Account and Regional Development Manager

Iron FX

May 2021 - Feb 2022 (10 months)

• Generated 2M USD TPV in six months without paid traffic, leveraging personal partner networks. • Expanded business development in LATAM from zero presence. • Build strong partner relationships through conferences, seminars, and business trips.

F

Regional Development Manager

FBS Inc.

Mar 2019 - Apr 2021 (2 years 2 months)

• Managed key accounts generating 1.8M monthly gross profit. • Implemented growth strategies and supported partner expansion. • Conducted webinars, conferences, and local marketing activities.

E

Business Development Manager

Evapolar

Oct 2017 - Sep 2018 (1 year)

• Managed SMB client accounts in Spain and Latin America. • Supported go-to-market strategies targeting LATAM audiences. • Collaborated with stakeholders to enable effective expansion.

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