Marielle Zum Bach

I figure out how to solve problems by adding, changing, removing, and making difficult decisions about words. Whether I'm crafting compelling narratives that guide users through digital experiences or exploring new forms of writing like poetry and game design, I'm always seeking new ways to weave words together in useful, beautiful or unexpected ways. For over 15 years, I've honed my skills as a journalist, copywriter, and content manager, collaborating with a variety of teams to create content that resonates with audiences. In my latest experience, as a UX Writing | Content Design Manager at Gympass (Wellhub), I've used the communication background to create user-centered content that helps connect people with the products and services they need. When I'm not crafting copy or designing interfaces, you'll find me lost in a world of words — exploring the depths of fantasy literature or tinkering with new poetic forms.