Marielle Misula

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Marketing Automation Specialist

Coucou Marketing

May 2025 - Jul 2025 (3 months)

Copywriting, Campaign briefing

Marketing Operations & Technology Coordinator

InRiver

Feb 2025 - Current (1 year 9 months)

Execute conversion tactics through list uploads and scoring, form handling, data hygiene on Pardot and Salesforce CRM, web content on WordPress, and webinar setup on Zoom.

Build and analyse Salesforce reports on MQLs, SQLs and Opps.

Leverage AI to conduct in-depth research for content optimisation, enhance basic copywriting, and improve processes and documentation

Marketing Automations Lead

Savii

Jul 2023 - Jan 2025 (1 year 7 months)

Strategised, executed, analysed and reported on automated email, SMS and push campaigns and A/B testing on Customer.io, resulting in +20% open rate, +10% click rate, +10% CTOR, +5% conversion rate above benchmark.

Conducted UAT, data hygiene and workflow auditing, data integration and troubleshooting on Customer.io, Zapier and Twilio Segment.

Marketing Automation Specialist

Infobip

Oct 2022 - Jul 2023 (10 months)

Strategised, executed, analysed, reported on and troubleshot automated email campaigns on Moments, resulting in +6% open rate, +2% click rate above benchmark.

Conducted Zapier data integration onto Salesforce CRM and executed LinkedIn and Facebook ads.

Marketing Specialist

Reed Elsevier Philippines

Sep 2016 - Oct 2022 (6 years 2 months)

As Campaign Associate III for RX Global from Oct 2021 - Oct 2022: Built, audited, reported on and troubleshot automated email campaigns for various events on Eloqua and Verint.

Established team capacity processes alongside other senior members of the team.

As Marketing Specialist II for LexisNexis Pacific from Oct 2017 - Oct 2021:
Built, audited, reported on and troubleshot automated email campaigns and A/B testing for various segments on Eloqua.

Collaborated with data, design and digital teams in PH to develop and audit collateral for email, social media, content, corporate site and digital ads.

As Marketing Specialist I for LexisNexis NARS from Sep 2016 - Oct 2017:
Regular tasks

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Digital and Social Media Marketer

mum+

Feb 2015 - Jan 2016 (1 year)

Executed and reported on newsletter campaigns on Campaign Monitor, resulting in 23.43% average open rate, 22.93% average click rate.

Managed and reported on social media content across Facebook and Instagram.

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Marielle Misula

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