Marie Angela Abendante Digital Marketing & Social Media Specialist

Digital Marketing Strategist

Talkspace, GrowthAssistant

Dec 2022 - Current (3 years 9 months)

• Develop and execute data-driven marketing strategies to increase client growth and online visibility. • Manage end-to-end digital campaigns across Meta, Google Ads, and email marketing platforms. • Conduct competitor analysis, A/B testing, and audience segmentation to improve ad performance. • Collaborate with creative and analytics teams to optimize content and conversion funnels. • Regularly report on KPIs, ROAS, and engagement metrics to drive strategy refinement. • Supported multiple e-commerce and B2B clients, contributing to an average 25% lift in campaign ROI. • Execute influencer marketing initiatives, including influencer scouting to enhance brand reach.

Freelance Digital Marketing Specialist

freelance

Mar 2020 - Jan 2022 (1 year 11 months)

• Designed and executed tailored digital marketing strategies for multiple clients across diverse industries. • Conducted market research and trend analysis to align campaigns with audience behavior. • Created visually engaging social media content and ad creatives using Adobe Suite. • Improved engagement by 40% through optimized posting schedules and audience targeting. • Managed paid social ads (Facebook & Instagram), including SEO and ROI tracking.

Technical Support – Proactive Reliability Project

TELUS International Philippines

Mar 2016 - Feb 2020 (4 years)

• Ensured exceptional customer experience through proactive follow-ups and tech support. • Conducted call audits and feedback analysis to enhance service quality. • Served as a frontline technician for connectivity issues across internet and satellite services.

B

Language Tutor / Student Coordinator

Best Language Workforce

Feb 2014 - Feb 2016 (2 years 1 month)

• Taught conversational English with focus on British accent training. • Scheduled and monitored tutoring sessions, ensuring efficient operations.

System Administrator

Stream Global Services

Jan 2013 - Jul 2014 (1 year 7 months)

• Maintained CRM systems and created automation scripts to improve operational flow. • Coordinated with internal IT teams for system upgrades and troubleshooting.

Marie Angela Abendante

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