Maria Victoria Ponce

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Volunteer in Communications

Foro Panamericano para Jóvenes Políticos

Apr 2023 - Jul 2025 (2 years 4 months)

Supported institutional and digital communication strategies for regional campaigns and events across Latin America.
Content Analyst LATAM

Roemmers

Mar 2022 - Current (4 years 2 months)

As a Content Analyst LATAM, I defined and monitored audience growth KPIs for Instagram and LinkedIn, achieving sustained annual growth of 2,300+ new followers. I led content strategy and creative guidelines for both organic and paid campaigns, coordinating execution with external agencies to generate over 7M impressions and 60K clicks. Additionally, I coordinated institutional communication projects, commercial events, and regional expansion initiatives, including support for the Mexico market growth strategy. My role also encompassed planning and executing email marketing campaigns as part of our broader digital growth strategy. I collaborated in creating email content, copywriting, and establishing segmentation criteria, while tracking pe
Tagger

Ready Set

Mar 2021 - Dec 2024 (3 years 10 months)

Analyzed and classified international advertising campaigns, evaluating formats, messaging, and performance criteria.Managed and processed campaign data to improve segmentation, consistency, and effectiveness of digital ads.Contributed to the improvement of evaluation frameworks and quality control standards for global advertising campaigns.
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Digital Writing

Radio la 100

Mar 2021 - Feb 2022 (1 year)

Produced and edited digital journalistic content, applying SEO best practices and audience analysis.Wrote articles and headlines across multiple sections, adapting tone and approach to digital consumption dynamics.Monitored traffic and performance metrics to optimize content visibility and reach.

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Maria Victoria Ponce

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