Maria Victoria Muñoz
About
Detail
Strategic Communicator
Cajicá, Cundinamarca, Colombia
Contact Maria regarding:
work
Full-time jobs
Starting at
USD2k/month
Résumé
Jobs
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Marketing and Brand LeadMax's Services USAAug 2025 - Current (1 year)Responsibilities: • Lead and execute the marketing strategy for Max’s Services USA and Max Academy, ensuring brand positioning, demand generation, and alignment with business objectives. • Define marketing goals, KPIs, and brand guidelines while overseeing creative execution and content across all digital channels. • Coordinate integrated campaigns with commercial, operational, and academic teams, managing paid media, content strategy, and lead generation initiatives. Achievements: • Generated 100+ qualified inbound leads per campaign, directly supporting company growth and operational expansion. • Increased organic and paid traffic and improved engagement across corporate and academic platforms. • Implemented- VCommunications CoordinatorVía SumapazFeb 2024 - Feb 2025 (1 year 1 month)Responsibilities: • Developed and executed the strategic communications plan, coordinating internal campaigns and managing multiple channels (newsletters, webcasts, intranet). • Managed media relations and stakeholder communications to ensure visibility and transparency of key infrastructure projects. • Monitored communication performance, produced impact reports, and managed community engagement on social platforms. Achievements: • Increased internal interaction and organizational satisfaction by 25%. • Significantly improved media visibility and coverage of project milestones. • Strengthened stakeholder relationships through data-driven content optimization.
- FProject CoordinatorFundación VINCI ColombiaFeb 2024 - Feb 2025 (1 year 1 month)Responsibilities: • Led social media communication strategies for social and CSR projects. • Coordinated volunteer initiatives, annual planning, budgeting, and employee engagement. • Managed donation programs ensuring transparency and accountability. Achievements: • 70% increase in social media engagement. • Successful execution of 4 volunteer campaigns with higher participation rates. • Achieved 100% compliance with planned donation budgets.
- Digital Media CoordinatorCemexJan 2023 - Current (3 years 7 months)Responsibilities: • Plan and execute digital content strategies for Cemex across 13 countries in South America, Central America, and the Caribbean, aiming to increase visibility and strengthen the brand’s online presence. • Implement organic and paid growth tactics on social media, optimizing campaigns to increase followers and improve engagement. • Coordinate and cover internal and external events, ensuring alignment of media activities with the brand’s global communication strategy. Achievements: • Increased social media following by 60% and engagement by 65%. • Generated 100+ qualified leads for the Regenera business unit. • Led a successful regional rebranding in under three months.
- PCreative DirectorPauumsphotographyJan 2022 - Dec 2022 (1 year)Responsibilities: • Developed visual campaigns for brands including Spoleto, Juan Burgers, and Pollo Sorpresa. • Coordinated digital image production ensuring visual consistency across platforms. • Defined brand aesthetics to enhance emotional connection and brand loyalty. Achievements: • Significant increase in engagement through high-impact visual campaigns. • Improved audience retention across digital and physical touchpoints. • Increased purchase preference through consistent brand aesthetics.
- TMarketing and Communications CoordinatorTugóMar 2017 - Jan 2022 (4 years 11 months)Responsibilities: • Planned and executed annual marketing strategies across ATL, BTL, and digital channels. • Managed relationships with agencies, influencers, and strategic partners. • Coordinated campaigns across 15 retail locations and e-commerce. Achievements: • 90% growth in social media following over five years. • Consistently exceeded monthly sales targets through integrated campaigns. • Strengthened digital presence across Instagram, Facebook, and YouTube.
Education
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- Diplomado en Marketing DigitalUniversidad de la SabanaOct 2022 - Dec 2022 (3 months)
- Diplomado en Dirección de Arte para Cine y TelevisiónUniversidad de la SabanaApr 2013 - Aug 2013 (5 months)
- Pregrado en Comunicación Social y PeriodismoUniversidad de la SabanaJan 2010 - Aug 2015 (5 years 8 months)