Maria Paulina Chica
About
Detail
Diseñadora gráfica
Medellín, Antioquia, Colombia
Résumé
Jobs
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Lead DesignerVirtu MedicalMay 2025 - Current (1 year 6 months)• Lead the redesign and evolution of digital products and platforms, ensuring every visual solution connects strategy with strong execution
• Drive rebranding initiatives that strengthen the company's visual identity
• Develop new digital products and services from concept to execution
• Provide creative direction to the design team, ensuring consistency, quality, and visual excellence across all projects
• Leverage AI tools to accelerate creative processes and optimize team workflows- Graphic DesignerVirtu MedicalNov 2024 - May 2025 (7 months)• Managed marketing material projects collaborating with cross-functional teams to create engaging brand experiences
• Supported social media strategy and content creation initiatives
• Contributed to the redesign and optimization of digital platforms to improve user experience
• Ensured brand consistency across campaigns and customer touchpoints - Head of DesignWYN SolutionsNov 2023 - Oct 2024 (1 year)• Built the company's brand guidelines and visual identity system from scratch, establishing a solid and scalable foundation for growth
• Designed the employee welcome kit: packaging, apparel, thermal bottle, postcards, and coffee packaging — a complete branded experience
• Led design of social media content, monthly internal newsletters, and campaign materials
• Collaborated with marketing, sales, and leadership to align creative output with business goals
• Implemented design processes and standards that improved consistency and creative quality across the organization - Graphic DesignerWYN SolutionsDec 2022 - Nov 2023 (1 year)• Created and executed multichannel advertising campaigns for automotive dealerships across the United States
• Designed and adapted seasonal campaigns for multiple dealerships across different markets
• Delivered high-volume creative assets for digital and print channels under tight deadlines - Graphic DesignerMarketing RecursivoJun 2021 - Jun 2022 (1 year 1 month)• Managed design work across multiple client accounts simultaneously, adapting to different brand identities, tones, and industries
• Delivered consistent and brand-aligned visual assets across digital and print channels
• Collaborated with internal teams to execute campaign materials under tight deadlines and evolving client needs
• Supported the development of branding, social media content, and marketing campaigns for diverse clients - SGraphic DesignerSOLUTEC MEDICALOct 2020 - Nov 2022 (2 years 2 months)• Managed the design needs for three brands under the Solutec umbrella simultaneously
• Maintained and adapted visual identities across multiple brands, ensuring coherence and differentiation for each line
• Designed a wide range of assets including social media content, digital materials, print pieces, packaging, and presentations
• Collaborated with internal teams to ensure alignment between brand strategy and visual execution - Graphic DesignerInvisualMediaDec 2019 - Jan 2022 (2 years 2 months)• Provided ongoing design support across multiple projects, acting as a reliable point of contact for creative requests and execution
• Took full ownership of design operations and incoming requests on several occasions, ensuring continuity and timely delivery
• Managed and executed design requests independently, ensuring consistency with brand guidelines
• Collaborated with internal stakeholders to ensure smooth day-to-day creative operations
Education
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- UBachelor's Degree in Graphic DesignUniversidad Católica Luis Amigó (UCLA)Jan 2024Graduation project nominated for Honors Distinction — Visual communication system for conflict victims' reparation access in Colombia