M

Marian Tomatis

About

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Santa Fe, Argentina

Timeline

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Résumé

Jobs verified_user 0% verified
  • Go Digital
    Marketing Analyst (Freelance)
    Go Digital
    Jan 2025 - Current (1 year 10 months)
    Planned, launched, and optimized paid campaigns across Meta Ads and Google Ads (traffic, leads, conversions), improving performance and ROI through continuous optimization. Analyzed campaign performance and user behavior in Google Analytics, recommending changes to audiences, creatives, and landing pages to optimize the funnel and increase conversion rate. Created and adapted ad and social media creatives using Canva and Adobe Photoshop, aligning assets to funnel stages (awareness, consideration, conversion) and each brand's visual identity. Managed social media content calendars and execution, ensuring brand consistency and driving community growth (~10% monthly follower increase).
  • A
    Marketing Analyst
    AL2
    Jan 2025 - Current (1 year 10 months)
    Digital marketing leadership, integrating Meta Ads, organic content, and radio advertising, ensuring brand consistency. 360° content planning and management, including social media assets and campaign deliverables. Process optimization using AI to speed up production, message testing, and performance analysis. Team and vendor coordination; branding and merchandising management for campaigns, commercial actions, and events. Website management and operational oversight of the digital wallet app. Email marketing, push notifications, and SMS implementation (planning and execution). Planning and execution of agri-industry-related events. Implementation and validation of conversion tracking (Meta Pixel + events), ensuring accurate funnel measurem
  • Toyota
    Specialist Vehicle Supply and Demand
    Toyota
    Jan 2023 - Jan 2024 (1 year 1 month)
    Designed and coordinated monthly and annual plans aligned with commercial objectives, incorporating market insights and performance analysis to guide decision-making. Coordinated multichannel digital campaigns with content and design teams, ensuring consistency between paid media and organic strategy. Led planning and monitoring of commercial projects using MS Project, coordinating priorities, resources, and timelines with Marketing, Sales, Product, and Supply Chain teams. Implemented agile workflows and materials developed for internal communication and campaigns (Canva / Adobe Photoshop), maintaining Toyota's global visual identity.
  • Q
    Business Developer
    QUANTESSENCE
    Jan 2022 - Jan 2023 (1 year 1 month)
    Defined and implemented B2B commercial growth strategies with a consultative approach. Generated new opportunities through prospecting, partnerships, and channel development, improving pipeline and portfolio profitability. Coordinated market analysis and pricing content, and led the redesign of the website in WordPress to strengthen positioning and user experience. Led digital marketing and automation initiatives (HubSpot, email marketing, nurturing), working with agile methodologies to optimize commercial processes.
Education verified_user 0% verified
  • UNR
    Master Degree in Economics
    UNR
    Jan 2013 - Jan 2019 (6 years 1 month)
  • G
    Event Management
    Gato dumas
  • UCES
    Specialization in Brand Building
    UCES
  • UBA
    Diploma in Strategic Marketing Management
    UBA
  • Solvay
    Executive Program in Digital Marketing and Communication
    Solvay