Mariana Yavive Herrera Siqueiros Executive Assistant

CEO’s Executive Assistant.

Premier Fire Protection LLC WA

Mar 2026 - Jul 2026 (5 months)

Partnered with executive leadership to prioritize communications and implement actionable task lists, streamlining operations by 20% through efficient material ETA tracking.
Advised on administrative support for complex acquisitions, managing HR reporting, tracking deliverables from GMs, and ensuring 100% compliance with documentation standards.
Streamlined travel logistics and executive schedules for the CEO and CAO, facilitating a high-performance organizational culture during periods of transformation.
Investigated scheduling bottlenecks and permit tracking workflows to optimize business expansion initiatives and maintain project timelines.
Provided comprehensive virtual assistance, including calendar management,

Human Resources and Operations Manager.

Urban Simple

Apr 2024 - Feb 2026 (1 year 11 months)

Led Performance Management and Employee Relations initiatives, spearheading the onboarding process for new employees and clients to improve team integration by 30%.
Streamlined Compensation Strategy and financial management using QuickBooks and UrbanServ to manage accounts payable/receivable and payroll accuracy.
Partnered with executive teams on emergency staffing strategies and Change Management to navigate organizational growth and ambiguity in an industrial cleaning environment.
Maintained HR Compliance and high data integrity within digital databases, ensuring all records aligned with legal standards and company policy.
Provided remote virtual assistance for digital onboarding and database compliance.
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CEO’s Executive Assistant.

Centerpoint Hospitality

Jul 2023 - Apr 2024 (10 months)

Led Performance Management and Employee Relations initiatives, spearheading the onboarding process for new employees and clients to improve team integration by 30%.
Streamlined Compensation Strategy and financial management using QuickBooks and UrbanServ to manage accounts payable/receivable and payroll accuracy.
Partnered with executive teams on emergency staffing strategies and Change Management to navigate organizational growth and ambiguity in an industrial cleaning environment.
Maintained HR Compliance and high data integrity within digital databases, ensuring all records aligned with legal standards and company policy.
Provided remote virtual assistance across a portfolio of 10 hotel locations, including cross-d

Real Estate Assistant.

We Clone You

Dec 2022 - Jul 2023 (8 months)

Managed sensitive legal documentation to ensure strict compliance and property law adherence during real estate transactions.
Investigated industry trends and conducted market research to align talent management strategies with business expansion goals.
Partnered with leading real estate agents to streamline property listings and optimize client service workflows for a 15% increase in efficiency.
Developed learning and marketing materials for The Social Agent course, enhancing performance management for educational platforms.
Website design and maintenance.
Provided virtual assistance by streamlining client service workflows.
I used the following tools: Teachable, Skyslope, ZipForms, MLS and GoDaddy.

Community Manager and Graphic Designer.

Grupo Marza

Jun 2022 - Nov 2022 (6 months)

Implemented innovative social media campaigns by leveraging emerging trends, driving audience growth for hospitality brands. Investigated audience behavior through analytics tools to develop data-driven strategies for improved brand engagement. Partnered with restaurant leadership to curate compelling content, reinforcing organizational culture and brand identity. Streamlined packaging and interior design projects to revitalize brand presence across multiple physical locations. Managed paid advertising operations through Meta Business Suite, including building custom audiences, setting budget allocations, testing creative assets, and tracking conversion metrics to boost engagement and drive traffic across multiple property locations. I used

Journalist.

LIENS Enlaces empresariales

Nov 2021 - Mar 2022 (5 months)

Demonstrated proficiency in adapting writing styles for different mediums, ensuring that articles are tailored to the publication's requirements and audience preferences.
Collaborated with editorial teams to meet strict deadlines and adhere to editorial guidelines, delivering high-quality content that aligns with the publication's tone and vision.
Utilized digital tools and content management systems to optimize articles for online platforms, incorporating multimedia elements and enhancing readability.
Monitored industry trends and emerging topics, proactively pitching story ideas and contributing to editorial planning.
Leveraged WordPress for formatting, editing, and publishing business trend stories, managing media lib

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Scriptwriter

Grupo Reban

Nov 2021 - Mar 2022 (5 months)

Spearheaded video production projects from conceptualization to final editing, utilizing industry-standard software and techniques to create visually stunning and immersive content with effective shorts making millions of views on the Facebook page Traviezoos.
Collaborated with production teams to ensure seamless integration of visuals, audio, and graphics, resulting in captivating storytelling experiences.
Developed engaging scripts for news segments, documentaries, and promotional videos, capturing audience attention and delivering key messages effectively.

Customer Support.

Teleperformance

Oct 2020 - Aug 2021 (11 months)

English-only support for international customers using Western Union.
Managed sensitive information on international transactions to ensure their completion.
Step-by-step guidance for the customer through the operations and transactions. Correction of sensitive information.
Fast-paced but assertive, professional and attentive service.
Stayed updated with the ongoing changes at Western Union politics in different countries.
Maintained a high level of professionalism and patience, ensuring that every customer interaction is positive and productive.
Updated and maintained accurate customer records in the database.
Handled customer complaints or escalate them to the appropriate department when necessary.

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Community Manager and Owner's Assistant

The Beer Company Durango

Jan 2018 - Jun 2022 (4 years 6 months)

Maintained a thorough knowledge of our beverage and food menu to answer any customer queries.
Processed payments, handled cash, and gave accurate change.
Ensure patrons had an exceptional experience by addressing any concerns or feedback.
Engaged with regulars and newcomers alike, promoting a sense of community and belonging.
Assisted in the opening and closing procedures of the bar.
Supported the restocking of bar essentials and inventory management.
Helped maintain the cleanliness and organization of the bar, including cleaning tables, counters, and other customer areas.
Aid in setting up for special events or promotions.
Prepare marketing material and social media content.
Assisted the princip

Business Consultant.

RFA Consulting

May 2017 - Sep 2018 (1 year 5 months)

Collaborated on research and analysis projects, providing insights and recommendations on media and communication strategies.
Conducted market research to identify industry trends, competitor analysis, and audience preferences, enabling informed decision-making.
Assisted in the development of comprehensive reports and presentations, delivering concise and impactful findings.
Creation of brand marketing and identity for our clients.
Configured WordPress sites, structured content hierarchies, and launched custom brand identity packages for startup clients.
Analyzed industry search intent, competitor positioning, and audience search behavior to build comprehensive brand strategy packages and website content layouts.

Volunteer Radio Announcer.

Universidad Juárez del Estado de Durango

Feb 2017 - Jan 2020 (3 years)

Deliver clear and engaging narration for various cultural topics, scripts, and interviews.
Collaborate with the production team to determine the tone, pace, and style of narration.
Assist in researching and scripting topics in collaboration with the content team.

Academic Promoter.

Universidad Interamericana para el Desarrollo

Aug 2016 - Oct 2016 (3 months)

Actively promoted UNID's undergraduate, postgraduate, and other academic programs to prospective students.
Organized and participated in academic fairs, workshops, webinars, and seminars to showcase UNID's offerings.
Developed promotional materials, in collaboration with the marketing department, to effectively communicate the advantages of studying at UNID.
Fostered and maintained relationships with high schools, vocational institutions, and other educational entities for potential student referrals.
Engage with alumni for testimonies, referrals, and feedback on UNID programs.
Liaised with internal departments to ensure consistent messaging and alignment with the university's goals and values.
Analyzed educati

Social Service.

Conagua Comisión Nacional del Agua

Jan 2016 - Jul 2016 (7 months)

Monitor and evaluate the functionality and user experience of the official CAED video game.
Conceptualize and design a range of graphic materials for Conagua’s campaigns, events, and digital platforms.
Collaborate with communication and marketing teams to ensure alignment with branding guidelines and desired messaging.
Optimize designs for various platforms, ensuring consistency and high visual appeal.
Provide design insights and feedback on potential improvements to existing graphic materials.

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Internship.

El Siglo de Durango

Aug 2015 - Sep 2015 (2 months)

Identified, researched, and reported on local, regional, or national news relevant to our readership.
Conducted interviews, attended events, and gathered data for accurate news representation.
Wrote, edited, and submitted articles in adherence to the newspaper's editorial guidelines for the cultural sections Tímpano and Kiosko, and lifestyle section Vivir Bien.
Collaborated with photographers, videographers, and graphic designers to enhance the visual appeal of articles.
Fostered and maintain relationships with sources, public relations representatives, and the general public.
Engaged with readers and address their feedback, inquiries, or concerns professionally.
Worked closely with editors, fellow journalists,

Customer Support.

Teleperformance

Jan 2009 - Jan 2011 (2 years 1 month)

Attended team meetings, providing updates on current projects and gathering feedback for ongoing tasks.
Educate customers about various insurance products and services offered by the bank.
Handled inbound and outbound calls, understanding client needs, and recommending suitable insurance packages.
Completed the sales process, ensuring all documentation and processes are compliant with bank and regulatory standards.
Tracked and reported daily sales metrics and provide feedback for product and service improvements.
Assisted clients with inquiries, issues, or challenges related to the bank's electronic services, such as online banking, mobile apps, and other digital platforms.
Troubleshooted and resolved technical

Mariana Yavive Herrera Siqueiros

About

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Mariana Yavive Herrera Siqueiros

About

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