Mariana Salviano Moreira

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Digital Marketing Specialist | Freelance

Jan 2024 - Current (2 years 4 months)

As a Freelance Digital Marketing Specialist, I led end-to-end branding, repositioning, and content strategy, ensuring a cohesive full-funnel digital approach. I developed comprehensive digital calendars and created engaging social media content that adhered to high aesthetic standards. My efforts in business scaling resulted in a remarkable increase in a client's revenue from R$ 5.7k to R$ 109k per month in orders and from R$ 3.9k to R$ 36.6k in upfront cash received within just 11 months. Additionally, I achieved a +74.9% organic growth on Instagram, gaining +3,900 followers in 90 days through meticulous trend analysis and a data-driven strategy. In my capacity as a Growth Consultant, I took on full budget management responsibilities, whic

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CRM Intern

Elife (Via Varejo)

Mar 2023 - Jun 2023 (4 months)

Customer Experience: Managed daily interactions across social media platforms, maintaining brand tone and supporting high-volume engagement workflows.

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International Brands Intern

GRUPO TECHNOS

Jan 2023 - Jan 2024 (1 year 1 month)

As an International Brands Intern, I played a pivotal role in Global Brand Management by implementing international brand guidelines tailored for the Brazilian market, ensuring brand equity and consistency across luxury and fashion segments. I executed high-impact influencer seeding campaigns with top-tier creators, such as Malu Borges, which significantly strengthened brand positioning and enhanced organic reach. My responsibilities also included providing creative support through the development of photo shoot briefings and creative direction. Additionally, I leveraged my experience in finance to support the marketing department at Grupo Technos, where I managed monthly budget reports to ensure all marketing initiatives adhered to allocat

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Branding & Social Media Coordinator

Safari Club

Mar 2022 - Sep 2022 (7 months)

Brand Launch: Led brand positioning and social media presence from initial launch, planning content strategies and coordinating influencer partnerships.

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Marketing & Social Media Assistant

Doutor Soluções

Nov 2021 - Feb 2022 (4 months)

Performance Marketing: Supported Meta, Google, and YouTube Ads campaigns, focusing on digital launches and lead generation optimization.

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Social Media & Video Editor

Concert Venue & Chandra Drinkeria

Mar 2021 - Nov 2022 (1 year 9 months)

As a Social Media & Video Editor, I was responsible for producing engaging video content and managing social media platforms for a dynamic concert venue, as well as overseeing the branding launch of Chandra Drinkeria. My role encompassed a wide range of skills, including content creation, branding, and social media management, which allowed me to effectively enhance the venue's online presence. Additionally, I developed and executed a comprehensive Paid Media strategy aimed at driving ticket sales and increasing foot traffic. This involved managing Meta Ads campaigns on Facebook and Instagram from inception, focusing on audience targeting, budget allocation, and A/B testing of the video assets I created. By integrating performance marketing

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Marketing Assistant

Blow Gummies

Jun 2020 - Mar 2021 (10 months)

As a Marketing Assistant, I supported influencer briefings and performance tracking for Direct-to-Consumer (DTC) marketing initiatives, ensuring that campaigns were effectively aligned with brand objectives. My experience at Blow Gummies in the Healthcare and Wellness sector has equipped me with valuable insights into health communication, where I translated complex nutritional and supplement benefits into accessible, educational content for the general public. Additionally, I developed strategies to promote healthy habits and self-care routines, focusing on preventive health through supplementation. This role also required a strong understanding of regulatory awareness, as I created content that was both engaging and compliant with industr

Mariana Salviano Moreira

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