Mariana Mendes Barretto Sundfeld

Marketing and Technology professional with 10 years of experience leading and executing communication projects for global and brazilian companies. Currently working as a Product Manager and CRM Manager in Digital Marketing teams. My career highlights include implementing CRM journeys, marketing automation, and Martech platforms for companies such as EXAME, BTG Pactual, Serasa Experian Consumidor, and Hypera Pharma. Hardskills • Customer Data Platforms (CDP) and CRM Journey Implementation; • Marketing Automation (Salesforce Marketing Cloud, RD Station, MailChimp and Adobe Marketo); • Agile Methodology for Martech and Digital Projects; • Data-Driven Marketing and Customer Acquisition Strategies; • Inbound Marketing and Lead Generation Campaigns; • Project Management and Stakeholder Engagement. Softskills • Leadership of cross-functional teams; • Strategic Communication and Relationship Management; • Strong problem-solving skills with new technologies and marketing trends; • Passion for innovation and continuous learning; • Enthusiasm for creating high-impact digital experiences. Success Stories • EXAME and BTG Pactual: Implemented the Customer Data Platform (CDP), with over 300k shared data points, generating 13x more leads and increasing the number of customers by 48% YoY. • Serasa Consumidor: Led the ChatBot "Limpa Nome" and managed CRM communications for the Serasa B2C app, including the global pilot of Salesforce and WhatsApp integration, presented in partnership with Meta in 2023 in Chicago, USA. • Hypera Pharma: Developed an event app for the sales force and automated compliance request processes, optimizing internal operations and improving team efficiency. • Bridgestone Brazil: Created the service request form, facilitating internal management and increasing responsiveness to client requests. Feel free to contact me via email: mariana.mbarretto@hotmail.com