MARIANA FRANZETTI I work with growth-phase clients to strategize, execute, and

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Art Director

Golden Steer Steak Company

Aug 2022 - Mar 2023 (8 months)

• Led over two years of creative, resulting in 100% increase in revenue each year.
• Designed and optimized 12 high-converting landing pages, directing traffic from Meta and TikTok with the top performer achieving a 13% conversion rate.
• Conducted A B testing on over 30 digital ads, utilizing Meta and TikTok best practices, leading to 15% improvement in conversion rates over the lifetime of the ads.
• Executed over 35 photo and video shoots, achieving a 90% alignment rate with the brand's marketing objectives across print and digital campaigns.

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Graphic Designer

Nov 2020 - Aug 2022 (1 year 10 months)

• Generated over 400 email campaigns promoting product launches, educational content, and seasonal sales, maintaining a 25% average open rate and a 2.5% conversion rate.
• Crafted comprehensive brand guidelines, resulting in a consistent image and reducing revision timelines by 20%.

Content Editor

System1

Jul 2019 - Mar 2020 (9 months)

• Created visuals for 200+ online listicles, editorial articles, and quizzes, leveraging data-driven insights to enhance user engagement and boost site traffic.
• Optimized content workflow by efficiently utilizing System1's CMS System (Wordpress), ensuring streamlined content creation, editing, and publication processes.

Art Director

freelance

Sep 2018 - Feb 2024 (5 years 6 months)

• Leverages expertise in UI/UX design principles to create intuitive and user-friendly websites, resulting in increased engagement and reduced bounce rates.
• Generates and revitalizes style guides, collaborating with e-commerce and professional coaching clients to deliver tailored design solutions for digital and print.
• Utilizes data-driven insights to refine social media strategies, leading to improved post engagement and increased follower acquisition.

Account Manager

Mediakix

May 2018 - Dec 2018 (8 months)

• Nurtured simultaneous management of up to 10 accounts, fostering partnerships with clients, social media influencers, as well as management teams and staff.
• Analyzed qualitative and quantitative data post-campaign, culminating in comprehensive performance reports and 70% client retention.

Account Executive

Vaynermedia

Oct 2016 - May 2018 (1 year 8 months)

• Coordinated with design and copy teams to brainstorm and execute content calendars and video, contributing to 2-5% increase in content engagement.
• Spearheaded day-to-day communications with clients such as PepsiCo, Mattel, and Toyota, as well as internal teams, including conducting status meetings, delivering analytical reporting, and delivering creative presentations, resulting in a reduction in project turnaround time
• Mentored an intern, guiding their learning and professional growth through note-taking, collaborative email composition, and social listening for content strategy.

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Marketing Intern

Game Show Network

Jun 2016 - Aug 2016 (3 months)

MARIANA FRANZETTI

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MARIANA FRANZETTI

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