Mariana Cerpa

Operations Team Member & Executive assistant

Network Volunteers

Nov 2024 - Current (2 years)

Supported operational planning through in-depth online research and comparative analysis (pricing, suppliers, options)
Built and maintained structured spreadsheets, trackers, and reporting systems
Organized, synthesized, and presented data to support efficient decision-making
Coordinated communications and task follow-ups across teams
Led cross-functional collaboration with service coordinators, community partners, and leadership teams
Ensured accurate and timely execution of operational tasks in fast-paced environments
Supported recruitment and onboarding processes by screening candidates, coordinating interviews, and assisting with team selection
Assisted in coordinating logistics and scheduling for orga

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Social Media Manager

MC Studio

Jan 2023 - Current (3 years 10 months)

Developed and executed social media strategies across Instagram and TikTok, creating and scheduling monthly content calendars that increased engagement by 30%. Analyzed KPIs, optimized campaigns, and improved SEO performance while crafting meaningful brand messaging to engage digital communities. Additionally, utilized video editing skills to produce high-quality content for clients, enhancing the visual appeal of social media posts. Implemented email marketing strategies to support campaign efforts, ensuring cohesive messaging across platforms. Leveraged Kajabi for course management and utilized CRM tools to foster strong interactions with clients, further enhancing community engagement and brand loyalty.

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Creation & Branding, Retail & Customer Experience

Jan 2019 - Jan 2021 (2 years 1 month)

Design Consultant

freelance

Jan 2018 - Jan 2020 (2 years 1 month)

Advised emerging brands on product development and brand identity. Conducted trend analysis and created garment specifications. Curated fabric and trim selections; managed full production cycle.

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Client Manager

Naiduth Geles Designer

Jan 2018

Delivered personalized styling and customer support. Improved client retention through strategic communication and outreach.

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Creative Designer

ZUE SWIMWEAR

Jan 2016 - Jan 2017 (1 year 1 month)

As a Creative Designer, I researched trends and developed seasonal collections, creating design sketches and overseeing sample production. I managed the brand's social media and retail sales strategies, ensuring alignment with overall marketing objectives. Additionally, I utilized KPIs (Key Performance Indicators) to track goals and achievements related to social media channels and the brand's website, enhancing the effectiveness of our digital presence and driving engagement. My role required strong workflow organization and project management skills, as I coordinated various tasks simultaneously. I also managed email communications and the calendars of our production partners, ensuring seamless collaboration. My experience with

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Runway Staff

Mango Store

Jan 2015

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Design Assistant

Judy Hazbun Designer

Jan 2015

As a Design Assistant, I created detailed technical spec sheets and provided support in garment production, ensuring high-quality standards were met throughout the process. I managed sample evaluations and coordinated packaging logistics to streamline workflow organization. Additionally, I leveraged my experience in social media marketing by managing the brand's Instagram channel, where I captured behind-the-scenes moments and client interactions to enhance brand visibility during the early days of the platform. This experience not only contributed to my understanding of visual storytelling but also helped foster a stronger connection with our audience.

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Fashion Runway Staff

Informa Models, Plataforma K

Jan 2015

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Mariana Cerpa

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