mariana barrera Influencer Marketing at Breakr

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Influencer Marketing

Breakr

Aug 2024 - Current (2 years 3 months)

Tasks:
1. Researched and selected influencers whose audience aligned with the brand’s target demographic.
2. Acted as the primary liaison between brands and influencers, facilitating smooth communication and negotiations.
3. Provided creative direction and feedback to influencers to optimize content performance and brand alignment.
4. Managed influencer outreach, ensuring partnerships were aligned with campaign goals and brand messaging.
5. Analyzed campaign performance and influencer effectiveness using key metrics like engagement rate, reach, and conversions.
6. Developed influencer marketing strategies to increase brand awareness and drive conversions.
7. Coordinated contract agreements, deliverables, a

Content Creation

Qargo Coffee

Aug 2024 - Dec 2024 (5 months)

Tasks:
1. Created audiovisual content for the brand’s main websites and social media channels, including Instagram, Facebook, YouTube, and TikTok.
2. Developed and executed creative content strategies aligned with brand goals and audience preferences.
3. Produced recipe videos and learning materials for employee training and customer engagement.
4. Captured high-quality photography and videography to showcase Qargo Coffee’s products and brand story.
5. Edited and optimized content using tools like Premiere Pro, Photoshop, and DaVinci Resolve to maintain brand consistency.
6. Managed content calendars and scheduling, ensuring timely delivery of marketing assets.
7. Collaborated with the marketing team to al

Marketing Specialist

Executel

Aug 2023 - Aug 2024 (1 year 1 month)

Tasks:
1. Created content and copywriting for social media platforms, including LinkedIn, Instagram, and Facebook.
2. Designed and executed email marketing campaigns to nurture leads and engage customers.
3. Developed visual and video content to enhance the company’s brand identity and digital presence.
4. Managed social media scheduling and posting, ensuring consistent engagement and brand messaging.
5. Monitored and analyzed campaign performance metrics, optimizing content based on data insights.
6. Assisted in lead generation efforts, aligning marketing strategies with sales objectives.
7. Implemented SEO strategies to improve visibility and organic reach.
8. Collaborated with internal teams to cre

Marketing Specialist

Executel

Aug 2023 - Current (3 years 3 months)

1 . Create content and copies for social media such as LinkedIn, Instagram y Facebook 2. Design and Implement email marketing campaigns 3. Elaborate content for the development of the company Brand. Mainly in photo and video Increment by a 40% the Flow on the webpage to the social media and future clients Increase by a 50% the number of new clients compared to the start Pre-production

Video Producer

Freelance Self employed

Jan 2022 - Jun 2024 (2 years 6 months)

Tasks:
1. Directed and produced the documentary Legado Colombiano en Corea, managing all aspects of production.
2. Conducted in-depth interviews with Korean War veterans in Colombia to document their experiences.
3. Oversaw pre-production, including research, scriptwriting, and coordination of filming logistics.
4. Managed an international team, working closely with a co-producer in South Korea to ensure seamless collaboration.
5. Supervised video and sound editing, including the integration of archive footage, interviews, and original recordings.
6. Established partnerships with public and private entities to secure support and access to historical materials.
7. Developed a promotional strategy for the do

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Producer and director

Legado Colombiano en Corea

Jan 2022 - Current (4 years 10 months)

I have led a documentary project focused on preserving the historical legacy of Korean War veterans. Over a span of more than two years, I have guided a dedicated team of ten professionals, overseeing various aspects including filming, directing, and producing. Additionally, I have collaborated with specialists in sound editing and film editing to ensure the project's best quality. Serving as the Director and Screenwriter, I co-manage the production alongside my co-producer based in South Korea. Tasks: 1 . Direct and produce the documentary "Legado Colombiano en Corea" 2. Work with the Korean War veterans in Colombia, in order to collect all of their experiences through interviews 3. Help in the sound mixtape and video editing of all the in

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Content Creator

Workarise

Nov 2020 - Jun 2022 (1 year 8 months)

Tasks:
1. Built the company’s social media presence on Instagram and Twitter, increasing brand awareness in the tech industry.
2. Developed content scheduling strategies, posting at peak hours to maximize audience engagement and visibility.
3. Created scripts for animated content, covering topics such as productivity, hybrid work, technology’s impact on work, and work-life balance.
4. Wrote engaging tweets to drive discussions and brand positioning on industry-related topics.
5. Researched trending topics and hashtags to improve post performance and audience reach.
6. Collaborated with the marketing team to align content with overall brand messaging and objectives.
7. Analyzed social media performance metr

mariana barrera

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mariana barrera

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