Mariana Amaya Ochoa

Mariana Amaya Ochoa

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Marketing and International Business
Barranquilla, Atlantico, Colombia

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Résumé


Jobs verified_user 0% verified
  • Immoral Marketing
    Paid Media Executive - Remote Work
    Immoral Marketing
    Jul 2024 - Current (1 year 10 months)
    Contributed to the strategic development of new business initiatives, supporting growth under the guidance of the Account Director. Conducted audits and analyses of campaign performance across multiple platforms, pinpointing key areas for optimization. Managed campaign setup and configuration, including audience targeting, catalog setup, and conversion tracking. Actively participated in account reviews and documented all processes to ensure optimization and transparency. Developed and analyzed benchmarks to drive consistent performance improvements. Created monthly performance reports for clients, providing clear insights and actionable recommendations.
  • B
    Creative Content Manager - Remote Work
    Bridger Communications
    Feb 2021 - May 2024 (3 years 4 months)
    Drafted press releases and articles for diverse media outlets to strengthen client visibility. Created compelling presentations in PowerPoint to showcase campaign ideas and strategies to clients, ensuring clear communication of concepts. Developed interview outlines, IG Live scripts, and media pitches, effectively projecting clients' brands. Oversaw all written content pre-publication, ensuring quality and coherence across all channels. Conceived and developed event concepts to support client initiatives. Designed and executed social media campaigns, resulting in a 40%+ increase in interactions and qualified lead generation. Drafted email marketing campaigns and monitored their performance to optimize audience communication and measure imp
Education verified_user 0% verified
  • IESEG School of Management
    Exchange Program
    IESEG School of Management
    Aug 2024 - Nov 2024 (4 months)
  • G
    Google Ads Search, Display, Video, and Apps Certifications
    Jan 2024 - Jan 2025 (1 year 1 month)
  • A
    AI-Powered Shopping Ads Certification
    Jan 2024 - Jan 2025 (1 year 1 month)
  • HubSpot
    Inbound Strategies Certification
    HubSpot
    Jan 2023 - Jan 2025 (2 years 1 month)
  • S
    Bachelor's Degree
    Sergio Arboleda University
    Jan 2021 - Jul 2025 (4 years 7 months)