Mariana Alves Data-driven Marketing Professional | Multilingual | Tech & Gaming

Digital Marketing Manager - US Market

Ubiminds

Apr 2023 - Current (3 years 1 month)

- Spearheading the development of diverse content tailored for both B2B and B2C markets, strategically aligned with distinct stages of the sales funnel - Driving Thought Leadership initiatives by conducting interviews with key partners, clients, employees, and stakeholders to craft compelling content that positions the company as an industry authority - Managing Ubiminds' presence across various social media platforms, including LinkedIn, YouTube, Instagram, Twitter, and Facebook - Setting up B2C email marketing campaigns and implementing automation processes to drive attraction and nurture candidates in distinct stages of the hiring funnel - Formulating comprehensive Marketing and Content strategies to optimize brand visibility and market

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Head of Marketing

Agenda Boa

Dec 2021 - Sep 2022 (10 months)

Agenda Boa is the go-to app for small businesses and self-employed professionals in Brazil. - Led a team of 15, defining and tracking team OKRs. - Aligned marketing strategy with other departments. - Developed comprehensive strategies for various areas including social media, PR, communications, branding, influencer, content, paid media, and SEO/ASO. - Coordinated paid search campaigns, website optimization, customer success initiatives and in-app communications - Coordinated the design and video departments - Briefed campaigns and creatives - Managed relationships and cooperation with agencies & other partners such as Google - Coordinated A/B tests of creatives, copy, and pricing to increase subscription rates and decrease churn - Led a

Senior Content & Communications Manager UK

Savings United GmbH

Oct 2021 - Apr 2023 (1 year 7 months)

- Creation of different content formats aligned with advertisers' branding, voice, tone and identity - Managing a team of 4 people - Coordination of campaigns, creatives, ad placements, copy and channels - Briefing campaigns, newsletters, articles and other content pieces - Alignment of objectives with sales team, partners and advertisers - Growing and managing our e-mail marketing list - Implementing SEO best practices across different channels - Assisting partners with campaign launches - Assisting the product department with QA

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Global Social Media & Community Manager

upljft GmbH

Jun 2019 - Jul 2021 (2 years 2 months)

- Community management lead for client C&A (Europe) - Led a team of 12 community managers, defining brand voice and tone across channels. - Produced comprehensive result reports for the 10 European countries under my responsibility. - Managed crises and coordinated campaigns with Marketing, PR, and Retail teams. - Tracked KPIs, feedback, user sentiment, and online reviews - Built relationships with customers, influencers, and industry professionals. - Coordinated influencer partnerships and crafted engaging social media copy. - Ensured timely responses to customer inquiries. Achievements: Successfully shifted customer sentiment from negative to neutral/positive by coordinating a collaborative body positivity campaign with Marketing, Retail

Digital Marketing Specialist

Selfemployed

Mar 2019 - Jul 2021 (2 years 5 months)

- Digital strategy for websites, social media channels and e-mail campaigns - Communications and branding strategies for digital channels (focused on gaming) - Organic and paid campaign planning and implementation (PPC, Display, Video, Social Ads) - Community management (focused on gaming) - Content promotion and influencer marketing (focused on gaming) - Market research - SEO-focused content (on-page and off-page practices)

Digital Marketing Manager UK

Savings United GmbH

Jan 2019 - Oct 2021 (2 years 10 months)

- Created and executed content strategies aligned with KPIs/OKRs. - Coordinated partner social media calendars, campaigns, and communications. - Developed and implemented effective email marketing strategies, including segmentation and A/B testing. - Supported internal communications for streamlined team collaboration. - Conducted product QA, API testing, and layout QA based on UX metrics. - Planned and implemented SEO practices and link-building strategies. - Created and cross-promoted content for enhanced online presence. - Coordinated PPC campaigns to optimize performance. - Conducted competitor analysis to inform strategic decision-making. - Performed content audits for quality and relevance. - Analyzed and reported on traffic, conversi

Content Marketing & Communications Manager UK

Savings United GmbH

Jul 2018 - Dec 2018 (6 months)

- Crafted strategic content informed by competitor research and keyword visibility, placing a strong emphasis on SEO to secure first-page rankings on Google for the UK market. - Collaborated with partners and stakeholders to meet KPIs and ensure successful campaign outcomes. - Managed campaign calendars - Led partner integration projects, enhancing collaboration and efficiency. - Analyzed and reported on traffic, conversion rates and technical SEO metrics. - Developed and executed influencer marketing strategies to boost brand visibility. - Conducted competitor analysis and content audits for strategic decision-making. - Created and managed PPC campaigns - Managed and trained interns and freelancers - Briefed creative assets to ensure corre

Content Manager UK

Savings United GmbH

May 2018 - Jun 2018 (2 months)

- Development of engaging, creative and high-quality content - Development and implementation of SEO practices - Optimisation of website content and layout according to UX metrics - Management of all elements in regards to uploading, editing and image/logo selection process - Ongoing analysis and reporting of online metrics and KPIs - Competitor analysis - Analysis of possible partnerships enquiries - Addressing customers enquiries such as complaints, questions, and feedback

Customer Relations Representative - EMEA

Pandora

Feb 2018 - May 2018 (4 months)

- Community management (UK market) - Assisting with paid and organic campaigns planning - Managing B2C queries on PANDORA's social media channels - Crisis management - Tracking KPIs of organic and paid social media campaigns - Processing B2B and B2C enquiries from the UK market - Handling requests in regards to orders, delivery discrepancies, returns, stock availability, product information, and formal complaints - Liaising with several internal departments in order to properly redirect and/or solve customers' queries

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Content and Online Marketing Assistant

babla loving languages

Nov 2016 - Jan 2018 (1 year 3 months)

- Developed and executed cross-channel social media strategies for Twitter, Facebook, and Instagram. - Created and managed social media calendars to optimize content promotion. - Implemented SEO and link-building strategies for the Brazilian and English markets. - Led the Top 100 Language Lovers 2017 contest as project manager. - Managed influencer partnerships and served as Writer and Editor for bab.la's 'Living Abroad' online magazine. - Coordinated bab.la's multilingual user helpdesk. - Provided translation services for content in English, German, Japanese, and Portuguese Achievements: - Achieved a 60% increase in website traffic within six months through organic strategies. - Successfully grew social media engagement rates by 141% in t

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Native Speaker Educator

Kinderpropeller gGmbh

Sep 2015 - May 2016 (9 months)

- Introduced and developed the language awareness of German speaking children from 2 to 5 years old - Conducted recreational-pedagogical activities in an English immersed atmosphere

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German Teacher

Amerika Sprachschule

Feb 2013 - Nov 2014 (1 year 10 months)

- Planned and delivered lessons with distinct didactic resources - Led the OnDAF preparation course - Created the 'Deutsch, bitte' discussion group, in order to improve the students' conversational skills

Mariana Alves

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