Mariana Agudelo

Senior Manager Strategic Accounts

Johnson & Johnson MedTech

Nov 2023 - Current (2 years 11 months)

• Lead relationship management with C-Suite and executives of key strategic accounts for J&J MedTech • Understand needs and opportunities in key accounts and build strategic plans for sustainable growth in the short, mid and long term. • Build thorough account plans that support growth in key accounts, connecting teams inside and outside J&J to execute plans and leading negotiations with the clients

Marketing Manager Ethicon Northern Cluster

Johnson & Johnson MedTech

Jan 2021 - Nov 2023 (2 years 11 months)

Wound Closure, Biosurgery and New Spaces • Lead Wound Closure, Biosurgery and New Spaces platforms for the Northern Cluster with annual revenues of ~$50 MM, all platforms exceeding sales and margin targets and growing share for two consecutive years • Lead key Marketing processes for Ethicon including annual strategy planning, annual Budget and investment plans, pricing definition and execution, demand forecasting and planning, among others • Co-lead redesign of Ethicon Go-to-Market to strengthen our market reach and specialization and support inside and outside OR. 2 New Specialties and surgical tech teams created to drive growth • Analyzed and redefined WC&BIO strategy and specialty focus for the region, exploring and accelerating new

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Project Lead

Ethicon (IRDP Program)

Jan 2020 - Jan 2021 (1 year 1 month)

• Lead and develop Project Rosetta for Ethicon in Central America, focused on defining strategic plan and growth opportunities in key countries (Panamá, Costa Rica, Dominicana, Guatemala, Caribbean, Salvador, Honduras, Nicaragua). The project included, among others: Market Sizing and deep dive understanding of Health ecosystem, Geographies priorization framework, Competitive analysis, Opprtunities mapping and strategic plan for 2021 to 2025, GTM assessment and recommendation. • Market Potential mapped of for $77 MM, expected incremental revenues for $8 MM and +9pp market share growth from 2021-2025

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Accound Lead

Centro (IRDP

Jan 2019 - Jan 2020 (1 year 1 month)

• Led relationship and account management of +20 accounts in CENTRO including Government accounts, Private Accounts and Logistics Operators for with annual revenues of ~$3 MM • Coordinated clinical sales teams, Centers of Excellence and other J&J teams to close key negotiations and opportunities in key accounts. These include: win new contracts in Subredes, map, build relationships and grow sales with key stakeholders in farmaquirurgicos, access assessment and first approaches for Nogales and CPO value added program negotiation, grow sales and relationship in San Rafael, win new platforms in HOMI, re-start relationship and sales with Clinica Nueva, recoup relationship and evaluations with Salud Total, with approaches to grow participation

Project Lead

DePuy Synthes

Jan 2018 - Jan 2019 (1 year 1 month)

• Lead development of COBRA Project: DPS Strategic Plan to win in Costa Rica with total potential of 30MM and +6MM incremental revenues expected by year 5. Project included: Market potential assessment, Healthcare ecosystem deep dive, Competitive analysis, Opportunities priorization, Accounts and surgeons segmentation, Go-to-market proposal.

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Summer Intern

DePuy Synthes (IRDP

Jun 2017 - Aug 2017 (3 months)

Program) • Developed the market assessment and financial analysis to evaluate the launch of two new products for joint replacement and trauma in the Colombian market • Build the launch plan and go-to-market strategy for both products, including targeting and positioning, pricing and placement strategy, promotional material, sales training and surgeons education strategy

Strategic Alliances Manager

LATAM Airlines Group

Jan 2012 - Jan 2016 (4 years 1 month)

• Managed LATAM Airlines partnerships with 20+ airlines around the world with annual revenues of ~$300 MM • Conducted 10+ key strategic projects to expand American Airlines partnership, resulting in over $40 MM in new sales. These included cross-selling more routes, frequent flyer and VIP lounges, operation in same terminals • Developed strategic relationships for LATAM airlines in Canada, Mexico, Korea, and Japan, by coordinating over five teams inside and outside LATAM, which led to the implementation of $30MM+ in new agreements • Led cross-functional project of five teams (Sales, Revenue Management, Network, Route Economics, and Marketing), implementing 10+ initiatives for the top 10 US destinations for $20 MM incremental revenue. •

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Fabric Care Finance Analyst

PROCTER & GAMBLE LA Ciudad

Jan 2011 - Jan 2012 (1 year 1 month)

• Performed financial analysis for several initiatives for the Ace brand, including 2-for-1 promotions, price reduction promotions and launch of brand-extension products • Led development of Young P&G program, to improve results of new hires. Presented project to LA CEO.

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Mariana Agudelo

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