Mariana

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Brand & Communications Consultant

Vias y explanaciones

Apr 2025 - Current (1 year 1 month)

• Led the company's rebranding, redefining identity and positioning. • Developed internal and external communication strategy across teams and stakeholders. • Structured the communications function, defining processes and roles. • Created key materials including presentations, brand guidelines and internal campaigns. • Ensured brand consistency across all communication channels.

W

Head of Brand & Marketing

Walaky

Sep 2024 - Current (1 year 8 months)

• Lead brand and marketing strategy for a natural haircare brand, managing a team of 3. • Drive influencer marketing and PR to increase brand visibility and community growth. • Oversee paid media (Meta & Google Ads) and optimize campaign performance. • Lead innovation from a marketing perspective, contributing to the development and launch of new products aligned with brand positioning and customer insights. • Develop brand activations and expand sales channels while ensuring consistency across all touchpoints. Result: Achieved 31% YoY sales growth (2024-2025) through integrated marketing strategies

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Marketing & Content Strategist

Patricia Aguilar Propiedades

Feb 2024 - Feb 2026 (2 years 1 month)

• Developed social media content strategy, including scripting, filming and editing. • Created B2C and B2B commercial presentations for investors and real estate funds. • Designed marketing strategies to generate and convert new leads.

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Business Vertical Lead - Events & Brand Strategy

Ettos.co (Startup)

Nov 2023 - May 2024 (7 months)

• Led the events business vertical, organizing beauty fairs with 100+ brands per edition. • Managed logistics, commercial teams, brand activations and event design. • Negotiated partnerships with shopping malls and led influencer campaigns with 150+ influencers per event. • Developed social media strategy for event promotion and engagement. Result: Successfully executed 3 large-scale beauty fairs, featuring 100+ brands and 150+ influencers per edition.

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Public Relations Coordinator

We Promise You Promise Foundation

Aug 2023 - Jan 2024 (6 months)

• Managed social media communication and community engagement. • Developed sponsorship strategies for fundraising initiatives. • Organized the foundation's annual fundraising event. • Supported the structural development of the organization.

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Marketing & Business Development Specialist

Proyective

Nov 2022 - Nov 2023 (1 year 1 month)

• Commercialized Saas solutions, custom software and RPA. • Developed marketing and sales strategies including email marketing and partnerships. • Managed Linkedin as a sales channel. • Identified new market opportunities and supported business expansion. • Managed client relationships. • Used CRM tools to manage pipelines and support sales processes.

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Founder & Creative Director

ROMO

Aug 2022 - Jun 2025 (2 years 11 months)

• Founded and developed a women's fashion brand. • Led brand strategy, product design and customer experience. • Managed the full product lifecycle from concept to delivery.

Business Development & Marketing

Bonnett Analytics

May 2022 - Oct 2022 (6 months)

• Commercialized Saas and custom software solutions in B2B markets. • Identified new opportunities in the tech sector. • Developed sales materials and pricing strategies. • Supported customer acquisition and follow-up processes.

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