M

Mariam Irshad

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Email Marketing @ Intrinsically Safe Store
Karachi, Sindh, Pakistan
Contact Mariam regarding: 
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Jobs verified_user 0% verified
  • Intrinsically Safe Store
    Hazardous Area Product Email Marketing Specialist
    Intrinsically Safe Store
    May 2025 - Current (1 year 6 months)
    The Intrinsically Safe Store is the world’s #1 authority in hazardous areas, intrinsically safe and explosion-proof products.

    Our purpose is to connect people with a billion certified safe solutions to improve our world
    Headquartered in Houston, Texas, we have the largest range of Hazardous Area products on the market, including Intrinsically Safe Cell Phones, Intrinsically Safe Tablets, Intrinsically Safe Cameras, Intrinsically Safe Cases, Hazardous Area Lighting, Explosion Proof Enclosures, Explosion Proof Fans, and Intrinsically Safe Barriers and 1,000's more!
  • R
    Business Development Consultant
    Reveno
    Jun 2023 - Apr 2025 (1 year 11 months)
    • Spearheaded outbound pipeline growth with 125+ cold emails and 200+ follow-ups weekly, driving 50–60% open rates and consistent warm leads.

    • Hitting 100% of quarterly quotas through personalized outreach, generating engagement via A/B-tested campaigns.

    • Built and iterated targeted outbound sequences using Apollo, consistently driving 5–6%+ reply rates across key market segments.

    • Using Apollo and LinkedIn Sales Navigator to find, qualify, and reach ICPs with high-converting messaging

    • Created a tiered prospecting system to improve lead quality and shorten the sales cycle

    • Built LinkedIn outreach plans to spark conversations and grow top-of-funnel leads

    • Used data to t
  • Daraz
    Marketing Trainee
    Daraz
    Jan 2023 - May 2023 (5 months)
    • Managed end-to-end influencer campaigns in the fashion space — from scouting to execution

    • Built monthly content plans for to boost brand visibility

    • Developed monthly content calendars and made sure all campaigns stayed on track and on-brand

    • Led in-app content strategy: planned, posted, and tracked engagement to drive results
  • Folio Software
    Marketing Intern
    Folio Software
    Jun 2022 - Aug 2022 (3 months)
  • The Citizens Foundation
    Intern
    The Citizens Foundation
    Jul 2020 - Aug 2020 (2 months)
Education verified_user 0% verified
  • Institute of Business Administration
    Bachelor of Business Administration - BBA, Business Administration, Management and Operations
    Institute of Business Administration
    Jan 2019 - Dec 2023 (5 years)
    Electives Taken: Consumer Behavior, Brand Management, Marketing Analytics, Digital Marketing, Analytical Approach to Marketing Decisions, Integrated Marketing Communications, Trade Marketing
  • P
    A'levels, Biology, Chemistry, Physics
    Private
    Jan 2016 - Dec 2018 (3 years)
  • B
    O'levels
    Bahria Foundation College
    Jan 2014 - Dec 2016 (3 years)
Projects (professional or personal) verified_user 0% verified
  • B
    Brand Audit for Tapal Tea
    Aug 2022 - Dec 2022 (5 months)
    Conducted an in-depth research, both primary and secondary, focused on the brand efforts undertaken by Tapal in Karachi as a part of my Brand Management course at IBA. Through this research, I identified key challenges facing the brand and developed effective solutions by critically evaluating Tapal's marketing initiatives
  • N
    Netnography-Online Consumer Behavior
    Aug 2022 - Dec 2022 (5 months)
    Conducted 6 month long online ethnography (netnography) within the 'Karachi Thrift Store' Facebook community as part of my Consumer Behavior course at IBA. The project aimed to uncover prevailing consumer behavior trends in the thrift shopping sphere in Pakistan.

    Key themes identified included:

    For consumption:
    1. Economic factors driving motivation for second-hand purchases.
    2. Efforts made to mitigate risks associated with preloved products.
    3. Aspiration for branded items leading people to purchase second-hand items.
    4. Trend-seeking behavior and satisfying urgent needs.

    For disposal:
    1. Monetization of idle items.
    2. Decluttering impulse purchases.
    3. Convenience in se
  • E
    Entity Relational Database Assignment
    Jan 2022 - Feb 2022 (2 months)
    Created an ERD for a quick service restaurant
  • B
    Business Proposal Project
    During the peak of the COVID-19 pandemic in 2020, I crafted a business proposal for an imaginary company as part of a business communications course at IBA. This proposal was born out of the need for educational institutions to adapt to the sudden shift to online learning as physical campuses closed down.