Maria luiza Correa LatAm Sales Strategy at HubSpot

Manager, GTM Strategy & Ops

HubSpot

Feb 2024 - Current (2 years 3 months)

Principal Analyst & Lead, Sales Strategy LATAM

HubSpot

Nov 2023 - Jun 2024 (8 months)

Senior Analyst & Lead, Sales Strategy LATAM

HubSpot

Jun 2022 - Nov 2023 (1 year 6 months)

HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

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Strategy & Operations Lead, Global Marketplace and Professional Services

ROCKCONTENT

Apr 2021 - Jun 2022 (1 year 3 months)

Rock Content is a global provider of content marketing solutions that helps businesses grow by creating winning content marketing strategies that increase organic visibility, build awareness and drive revenue. In this position, I served as an internal strategy and operations consultant for Marketplace and Professional Services leadership, contributing to Rock's growth in different capacities, including but not limited to: - Strategy planning: establishing goals and designing projects and initiatives to achieve them, in partnership with L3 leaders - Operations: monitoring operational metrics across teams and providing recommendations to improve efficiency and success - Competitive intel: monitoring industry trends and the competitive lands

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Director of Consulting

Rock Contentn

Jul 2020 - Apr 2021 (10 months)

- Managed Rock's Consulting org globally, supporting a team of 4 managers and 15 rockers in delivering over USD 1.7M worth of annual revenue in high-value on-demand services to clients in Brazil, Mexico, US & CN - Led project that integrated, repurposed and launched Rock's on-demand services portfolio and consolidated several teams into one global Consulting org after the iClips and Scribblelive acquisitions in 2019 - Developed and deployed strategies to increase cost efficiency and delivery quality for on-demand services, observing a 17.5% improvement in key efficiency metric in the first 6 months - #2 top-ranked Director in the company's Q3/2020 E-NPS survey

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Manager, Advisory Services

ROCKCONTENT

Apr 2019 - Jul 2020 (1 year 4 months)

- Drove a 129% growth in consulting services' revenue by positioning the team’s solutions as leading resources to build the bridge between content and ROI - Proud member of Rock's 2nd Class of the Employee Stock Option Program

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Supervisor, Consulting Services

ROCKCONTENT

Jul 2018 - Mar 2019 (9 months)

- Increased team efficiency and the impact of consulting services in customers' strategies by implementing a project-based delivery model - Empowered a team of 8+ consultants to develop different project scopes within their area of expertise, resulting in the creation of over 18 types of marketing and sales projects

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Marketing Automation Consultant

ROCKCONTENT

Jan 2017 - Jun 2018 (1 year 6 months)

- Improved the demand generation process of over 100 customers by exploring different SEO and marketing automation strategies to convert and nurture qualified leads

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Customer Support & Onboarding

ROCKCONTENT

May 2016 - Dec 2016 (8 months)

- Maintained direct contact and interaction with other company’s department, foremost with the Customer Success team - Provided fast and effective resolution of problems and questions brought up by clients, both on logistical and strategy levels - Developed practical guides to conduct internal processes - Part of the first class of Rock's Onboarding team and program, with 100% of projects successfully activated

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Research Assistant

DereeThe American College of Greece

Feb 2016 - Apr 2016 (3 months)

At the time, DEREE was looking to further investigate exchange student’s engagement with the university’s extracurricular programs. My job was to map the data needed and design research projects accordingly, making sure their execution scope was feasible and viable from a data gathering standpoint. I took advantage of the fact that I was, in fact, the persona and set on to identifying what were the biggest obstacles with engagement that me and my peers faced. I learned, by doing that, that most issues had the same root cause. My final delivery was the scope of two projects that addressed it, with a high potential for impact with a relatively low effort/cost.

Maria luiza Correa

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