María Lucía Villegas Franco

María Lucía Villegas Franco  new_releases

About

Detail

UX Research | User Experience | Digital Product Strategy | Innovation
Antioquia, Colombia

Contact María regarding: 

work
Full-time jobs
Starting at USD1.8K/month
Flexible work

Timeline


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school
Education

Résumé


Jobs verified_user 0% verified
  • Axiacore
    UX Researcher public Remote experience
    Axiacore
    Oct 2022 - Sep 2024 (2 years)
    - Create and prioritize features to improve user experience through user research, competitor benchmarking and business objectives. - Ensure digital product backlog execution according to feature prioritization and product roadmap that aligns with the client’s vision and goals. - Understand digital product requirements for goal setting and alignment with the development and design teams on the imperative elements to ensure proper compliance. - Track and review a product backlog, prioritize new features and plan future development cycles with a product roadmap that aligns with your vision and goals. - Gather user feedback and improvement points through interviews and user testing workshops, applying findings and insights to the product roadm
  • Axiacore
    Strategy Consultant Specialist public Remote experience
    Axiacore
    Jun 2021 - Oct 2022 (1 year 5 months)
    - Collect user feedback and improvement points through interviews and user testing workshops, applying conclusions and insights to the product roadmap. - Desk research of consumer trends, competitor benchmark and industry trends. - Create and ideate disruptive features for digital product enhancement. - Research digital consumer behavior trends to find new product and feature opportunities. - Find specific market trends, identify, conceptualize and define improved and innovative strategies to effectively communicate them to customers. - Implement strategic digital product consulting, from designing a research plan and conceptualizing customer challenges, devising possible solutions and communicating them, to providing the design and develop
  • Fisheye Innovación
    Innovation consultant
    Fisheye Innovación
    Jan 2020 - Jun 2021 (1 year 6 months)
    - Research, conceptualize and launch of new business lines, using agile methodologies and design thinking to validate ideas and minimize risks. - Develop and execute customized innovation workshops, equipping clients with the necessary tools to generate disruptive ideas and solve challenges creatively. - Create innovation strategies, from understanding client’s needs and expectations to generating and actionable plan to implementation. - Create educational content for innovation workshops and courses, including design thinking, agile and lean canvas methodologies. - Create and design innovation toolkits to assist clients in implementing agile methodologies and innovation projects. - Design tailored creativity and ideation workshops for cl
  • B
    Experience director
    Bulla.co
    Jan 2019 - Dec 2020 (2 years)
    - Increased attendance by 3x - Implemented improvements for future events and generated digital content. Ideated a strategy for customer loyalty in the pandemic.
Education verified_user 0% verified
  • LCI Bogotá
    Gestión de Industrias Creativas
    LCI Bogotá
    Jan 2017 - Jan 2020 (3 years 1 month)