María Julianna España Idrobo

María Julianna España Idrobo

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Graphic designer - content manager
Colombia
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Résumé

Jobs verified_user 50% verified
  • Lievant
    Content manager public Remote experience
    Lievant
    Feb 2024 - Current (2 years 5 months)
    Developed graphic design strategies for social media (IG, TikTok, Facebook, LinkedIn), strengthening visual identity and brand recognition. Designed and implemented websites with a strong UX focus, improving usability and user retention. Created print materials aligned with brand identity, ensuring consistency across all touchpoints. Collaborated with the marketing team and clients to design visual campaigns that increased event participation and brand positioning. Integrated strategic copywriting to ensure clear messaging and effective calls to action. Monitored KPIs (reach, engagement, clicks, conversions) to measure and optimize campaign performance, ensuring every visual asset contributed to overall marketing goals.
  • A
    Diseñadora Multimedia verified_user Verified experience
    AGENCIA G
    Jun 2023 - Dec 2023 (7 months)
    Collaborated closely with clients to understand their needs and translate them into effective design solutions. Designed usability improvements and user interfaces, optimizing user experience and increasing website retention. Conceptualized and developed brand visuals that strengthened clients’ brand presence and consistency. Applied a creative approach to video editing, incorporating custom elements, visual effects, and music montages that boosted engagement. Integrated strategic copywriting to define messaging and calls to action, enhancing the persuasiveness of multimedia pieces. Monitored KPIs (reach, engagement, CTR) to evaluate design performance and optimize visual hierarchy, ensuring alignment with marketing and communication goals.
Education verified_user 0% verified
  • I
    Técnico Laboral Por Competencias En Diseño y Arte Gráfico
    Institución Para El Desarrollo Humano Centro Cultural Bacatá.
    Jan 2022 - Dec 2023 (2 years)
  • T
    Técnico diseño e integración multimedia
    Jan 2020 - Jan 2021 (1 year 1 month)
Projects (professional or personal) verified_user 0% verified
  • A
    Diseño sitios web
    AGENCIA G
    Aug 2024 - Aug 2025 (1 year 1 month)
    Designed landing pages and website redesigns with a UX/UI focus using Design Thinking methodologies. Featured Project: El Puente de los Suspiros — Landing page for KINOTOV documentary, focused on visual impact and user retention. Featured Project: Leteo Redesign — Full website redesign improving navigation, usability, and visual aesthetics.