maria jose vieira felicio
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Mexico City, Mexico
Contact maria regarding:
Flexible work
Starting at
USD50/hour
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Résumé
Jobs
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Head of Corporate Sales and Real Estate (Supply) | Mexico (Temporary Assignment)BluegroundJul 2024 - Current (2 years 4 months)As part of my ongoing commitment to driving corporate sales excellence and strategic growth, I have been temporarily relocated to Mexico City. My role focuses on structuring corporate sales, business development, and partnerships within the dynamic Mexico market.
Key Responsibilities and Achievements:
- Strategic Partnerships
- Corporate Sales Structure
- Business Development
- Customer Satisfaction
- Revenue Growth- Head of Corporate SalesTabasAug 2022 - Current (4 years 3 months)Proptech startup active on flexible rentals of furnished apartments. +1.800 properties in Brazil and Mexico.
- Achieved exceptional revenue growth, while optimizing profitability.
- Designed and implemented corporate sales and post-sales structures, leading to a robust hierarchy and role definition.
- Conducted comprehensive market analysis, identifying key customer segments and setting ambitious sales targets.
- Proactively pursued new business prospects, establishing strategic alliances and expanding market reach.
- Ensured unparalleled customer satisfaction through seamless coordination with finance, CX, legal, and operations teams. - Sales Intelligence ManagerEmCasaFeb 2021 - May 2022 (1 year 4 months)Area - first strategy hire | designed the sales strategy area structure, roles and hierarchy
Routines - responsible for designing and implementing sales processes and KPIs (150 employees)
Technology - responsible for implementing technology into sales processes and routines
Learning - responsible for designing and implementing the learning routines for the sales team (150 employees)
Goals - responsible for setting the goals for leaders and individual contributors, also to understand the best kpis to implement.
Career Path - responsible for designing qualifications and achievements to grow in seniority
Regional Marketing - responsible for all local marketing coordination and result measurement - Go to MarketPepsiCoJan 2020 - Feb 2021 (1 year 2 months)- Understand and re-design the go-to-market strategy for an specific retail channel (national).
- Design different strategy for each client profile.
- Define kpis and processes.
- Define resource allocation according to geographical priority. - Sales Strategy ManagerPepsiCoJun 2019 - Jan 2020 (8 months)- Responsible for implementing unified management tools for all national area on 3 channels (indirect / OT / direct sell)
- Responsible for T&M field study
- Stakeholder on Credit improvement
- Team leader - Sales ManagerPepsiCoAug 2018 - May 2019 (10 months)- Liderando time de vendas (12 pessoas)
- Garantir as ações de trade marketing nos clientes
- Acompanhar os KPIs do canal | categorias | ROI | P&L | Analise de vendas e de mercado (Nielsen, Neogrid, Kantar) para novas oportunidades de negócio.
- Atuar junto aos gerentes de contas na construção e alinhamento dos planos de aumento de sell in/ sell out, controle de ruptura, aumento de espaço e visibilidade. - FMBA Professor of MarketingFUNDACEJun 2018 - Sep 2019 (1 year 4 months)MBA in Strategic Marketing | Subject: Digital Marketing
Executive Program: Management and Entrepreneurship | Subject: Market research and Consumer Behaviour - Trade Marketing Coordinator - Indirect channelGrendene SANov 2013 - Aug 2018 (4 years 10 months)Development and support of merchandising strategies for different segmentation clients
Portfolio segmentation according to client profile
Product Positioning and support exclusive stores in Europe, USA and Japan
Assist and follow product collaborations and special editions for brand positioning
Optimize/Improve sales by Training, Visual Merchandising, Regional Events, etc
Organize and take part in trade shows, such as Tranoi Paris, White Milan, Pitti Bimbo Florence, etc. - Director Community ManagerStrategiaMay 2013 - Oct 2013 (6 months)- Maintenance and Generation of content for social networking
- Accounts executive with a team of 5 people.
- Digital Making Proposal for new clients.
- Follow up and direct communication with customers - Intern in Business Inteligence for MarketingDAFITIAug 2012 - Dec 2012 (5 months)- Responsible for analysis and data support to countries in Latin America
- Review daily cost for media and financial performance
- Analysis of the products sold and the profile of buyers for Brazil, México, Chile, Colombia and Argentina.
- Analyze consumer trends - Marketing InternLorealAug 2011 - Mar 2012 (8 months)- Development and implementation of marketing project for the Brazilian market
- Research and development of new products
- Coordination of product launching and positioning - CPublic RelationsConsultoria Júnior Pública FGVMay 2008 - May 2009 (1 year 1 month)- Market benchmarking
- Organize events
Education
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- Professional Educational, Leading Digital TransformationMassachusetts Institute of TechnologyJan 2020
- Master of Science - MS, Business Administration - value creationSchool of Economics Business and Accounting at the University of São PauloJan 2017 - Jan 2019 (2 years 1 month)
- EImage Consultant, Fashion and Fabric ConsultantEscola Sao Paulo economia criativaJan 2013
- Bachelor of Business Administration (BBA, BusinessHEC ParisJan 2011
- Bachelor of Business Administration (BBA, Business, Management, Marketing, and Related Support ServicesFGV Fundação Getulio VargasJan 2008 - Jan 2012 (4 years 1 month)
- LHigh School, Bilingual and Multilingual EducationLauren Hill High School Montreal CanadaJan 2006 - Jan 2007 (1 year 1 month)
Projects (professional or personal)
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