Maria Herrera

I would like to continue developing in the digital world, I am data driven thinker so I looking for a company that based their strategies on data. I have worked in strategies for the different marketing funnel stages. I am very interested in analysis of campaign and market insights to identify key drivers for optimization. I want to continue growing in this area, and participate with my experience to reach business objectives. I have developed my career in the digital world, driving digitalization for multinational firms directly and indirectly with broad knowledge in various digital platforms for digital strategy, operation, measurement and analytics. I have acquired a great expertise in branding, engagement and performance campaigns by working with the most important consumer packaged goods and services accounts, always working towards surpassing business and marketing objectives. With the objective of coordinating various internal teams towards achieving optimal results, I have driven constant improvement of all members to ensure campaign success (planning, implementation, campaign monitoring and analysis of results).