Maria Fernanda Paez Camacho

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Executive Director Consulting

Consultoría Universidad Piloto de Colombia

Jul 2019 - Current (6 years)

• Develop and lead strategies looking to diversify the university’s income. • Reach institutional agreements to adapt to the market needs (financial, admissions, general secretary, research, administrative management, virtual school, among others). • Creation and implementation of the commercial strategy for the public sector (communication / relationship / coverage and authorization for processes). • Creation of sales channels for the corporate sector and strategic alliances for the presentation of opportunities. • Product co-creation workshops focused on the corporate and public sector. Achievements • Creation of the University's consulting company and activities that allow it to be competitive in the business and public sectors. • C

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Chief Marketing Officer

UniversidadDelRosario-Bogotá,Colombia

Aug 2017 - Nov 2018 (1 year 4 months)

• Develop and lead strategies related to students’ enrollment in undergraduate and graduate careers through BTL, ATL and Digital channels. Annual marketing budget USD $2M. Create and implement strategies for external communications in order to strengthen the brand positioning, making public university’s research and organizing forums on current national and international affairs. • Accountable for Marketing (ATL, BTL and Digital) and Communications agencies. Selecting, define metrics and goals and evaluate performance for each campaign. • Responsible for fund raising quota for scholarships, research and physical infrastructure projects. Achievements • Enrollment of +4,100 freshmen undergraduate and first year graduate students during 2018

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Partner and Consultant E Consulting Group

Independiente

Jan 2015 - Jul 2017 (2 years 7 months)

• Provide strategic consulting to Education and IT SMBs with focus on new sales and digital marketing strategies to innovate and transform the business to comply with costumers’ sales forecasts and digital transformation challenges. • Support customers in their key negotiations with global technological vendors Oracle, SAP, Redhat, among others. • Advise on public bid for educational solutions and other IT professional services. Achievements • Execution of strategies generating sales growth of 27% in 2015 and 18% in 2016. • Align digital marketing group with the sales team in order to reach the necessary quorum to open SAP, Oracle and Redhat courses. • Create and develop a partner’s ecosystem to expand market coverage and sales opportuniti

Vice Rector - Educational Services for Public and Private Sectors

Politécnico Grancolombiano

Jan 2014 - Sep 2014 (9 months)

• Design and execute marketing and sales strategies to attract individuals and companies in the private and public sectors to enroll in courses (seminars, short courses, lectures, among others). • Create educational solutions to help the client reach their employees development programs. Achievements • Reached 23% growth in revenue versus the previous year. • Responsible for developing policies and tactics adequate to participate in public bids. • Invigorate the CSUs (University Services Center) to promote sales of non-formal courses.

Oracle University Regional Manager NOLA

Oracle

Jun 2013 - Jan 2014 (8 months)

• Lead, consolidate and develop a high performance commercial team for cloud and on premises solutions. • Create indirect sales strategy with local and regional partners (recruitment and development) in the largest sales quota region in LAD USD 7MM per year. Reached 60% of the annual quota in the first half of the fiscal year.

Oracle University Country Manager

Oracle

Aug 2009 - May 2013 (3 years 10 months)

• Member of Oracle Colombia’s Executive Committee and responsible for the Education LOB in Colombia and Ecuador. Enable and structure commercial strategy for educational services. Develop partner’s ecosystem in the countries. Achievements • Cumulative sales growth of 88% in the last 3 fiscal years. • Over achievement of sales quota FY12 109% and 101% in FY13. • Integration of OU with the other LOB, which allowed sustained growth of sales. • Structuring, design and implementation of the indirect sales model for Oracle University.

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www.guiaacademica.com Manager

EL TIEMPO Casa Editorial

Jan 2003 - Jun 2009 (6 years 6 months)

In the six and a half years, I was promoted in three opportunities ending in the above managerial post. I was responsible for introducing the new web portal (guiaacademica.com) designed to promote continuing education and graduate studies. Development and implement the CEET digital advertising business for education line. Create sales strategies and new products that allow compliance with the strategic objectives of the organization (constant overachievement in sales quota between 108-115% annually. Continuous sales growth between 43%-69% per year). Create and sustain high-level relationships with universities and non-formal education institutions. Lead the go to market of the portal franchise in Costa Rica through the strategic alliance wi

Trainning Services Manager & Resource Manager

Unisys

Dec 1998 - Dec 2002 (4 years 1 month)

For over 4 years I worked at Unisys, first as a resource management specialist were I was in charge to Lead efficient assignment of 300 hundred technical consultants, supervising yearly training paths and supporting soft skills development as well as best practices consulting methodologies (i.e PMP). I was promoted training Services manager, I was in charge of creating the training solutions for the Unisys Implementation solutions.

Maria Fernanda Paez Camacho

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