María Fernanda Lopez
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María Fernanda Lopez

María Fernanda Lopez

About

Detail

Media Director
Mexico

Contact María regarding: 

work
Full-time jobs

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • E
    Paid Media Director
    EUREKA
    Oct 2022 - Jul 2023 (10 months)
  • E
    Media Director
    Eurekandco
    Oct 2022 - Oct 2024 (2 years 1 month)
    Over 12 years of experience in Digital and Offline Media. Working with AAA brands, start ups and pro-bono. Strategy and campaigns 360, on and off-line, as well as influencer/celebrity marketing, for different tiers and objectives. Planning, budget management, KPI projection, execution and analysis. Leading groups in México City, Floripa BR, Río de Janeiro BR and LA, as big as 64 and as small as two persons on my team. dFoactausedon results and data. I’ve been focusing on application on strategies and campaigns based on results and KPI achieving, as well as media buying. I’ve worked with Netflix, Amazon PV, Toyota, BMW, Daimler, LEGO, BestBuy, 7 Eleven, JBL, Logitech, PSafe, Belkin, Didi Harman Kardon, SheIn, among many others.
  • E
    Media Director
    Eurekandco
    Aug 2022 - Current (2 years 11 months)
    Directora de Paid Media e IM. Estrategia, growth y performance para marcas AAA. Líder de equipo. Estrategia. Crecimiento de Áreas y nuevos negocios.
  • i
    Performance manager
    iCrossing LATAM
    Nov 2021 - Oct 2022 (1 year)
  • iCrossing
    Performance Manager
    iCrossing
    Jan 2021 - Current (4 years 6 months)
    PM para cuenta AAA, influencer marketing, estrategia, implementación, optimización y reporting de campañas, OKRs y KPIs, Medios Digitales 360 enfocados en performance, dirección de equipo.
  • Valtech
    Performance Manager
    Valtech
    Jan 2021 - Nov 2021 (11 months)
    Paid Media specialist for AAA accounts. Media Planning & Strategy. OKRs, KPIs, performance and growth. 360 Digital Media.
  • iCrossing
    Performance Manager
    iCrossing
    Jan 2021 - Jul 2022 (1 year 7 months)
    Manager for AAA accounts, influencer marketing, strategy, implementation, operations and reporting. OKRs, KPIs, performance and growth. 360 Digital Media focused on performance and ROI. .
  • R
    Strategy Growth & Performance
    ROLL AGENCY
    Aug 2019 - Jan 2021 (1 year 6 months)
    Head of Paid Media for AAA accounts. Planning & Strategy, influencer marketing. OKRs, KPIs, performance and growth focused on sales.
  • R
    Strategy Growth and Performance
    Roll
    Aug 2019 - Jan 2021 (1 year 6 months)
    Head of Paid Media for AAA accounts. Planning & Strategy. OKRs, KPIs, performance and growth focused on sales.
  • R
    Strategy Growth & Performance
    ROLL AGENCY
    Aug 2019 - Jan 2021 (1 year 6 months)
    Head de PMpara cuentas AAA, influencer marketing, planeación, estrategia, coordinación de equipo enfocado a performance.
  • I
    Media Planning Expert
    Ingenia Agency
    Jul 2018 - Aug 2019 (1 year 2 months)
    Compra de medios, influencer marketing, planeación y estrategia digital para medios pagados para diferentes objetivos y KPIs enfocados a ROI. Optimización, implementación, estrategia de contenido, análisis y reporting data driven.
  • I
    Head Media Planner
    Ingenia Agency
    Jul 2018 - Aug 2019 (1 year 2 months)
    Media buying, digital media planning and strategy, focused on ROI and KPIs. Optimization,content creation, data analysis and reporting. CPM, CPC, CPL, CPX, CPE, CPF. Campaigns and content optimization, based on data. SEO, SEM.
  • I
    Media Planning Expert
    Ingenia Agency
    Jul 2018 - Aug 2019 (1 year 2 months)
    Media buying, influencer marketing, digital media planning and strategy, focused on ROI and KPIs. optimization, content creation, data analysis and reporting. CPM, CPC, CPL, CPX, CPE, CPF. Campaigns and content optimization, based on data. SEO, SEM.
  • C
    Head Media Planner
    Creative Dreams
    May 2017 - Jun 2018 (1 year 2 months)
    Media buying,media planning, focused on ROI and KPIs, optimization, content curation, data analysis and reporting, team leading, communication and creative strategies based on data,, SEO, SEM.
  • C
    Head Media Planner
    Creative Dreams
    May 2017 - Jun 2018 (1 year 2 months)
    Compra y planeación de medios, enfocada en ROI y KPIs. Optimización e implementación de campañas, curación de contenido, análisis de data y reporting. Coordinación de equipo, comunicación y estrategia creativa basada en data, SEOySEM.
  • C
    Head Media Planner
    Creative Dreams The Digital Agency
    Mar 2017 - Jun 2018 (1 year 4 months)
    Media buying,media planning, focused on ROI and KPIs, optimization, content curation, data analysis and reporting, team leading, communication and creative strategies based on data,, SEO, SEM.
  • P
    Digital Media Manager
    PSafe Digital
    Apr 2016 - Jun 2018 (2 years 3 months)
    Planeación y Estrategia en inglés, español y portugués básico, enfocado a resultados. Proyección de KPIs, coordinación de equipo en MX, EU y BR. Tropicalización de contenidos, benchmarking para posicionamiento de marca, compra de medios.
  • P
    Digital Media Manager
    PSafe Technology
    Apr 2016 - Jun 2018 (2 years 3 months)
    Media planning and strategy in English, Spanish and Portuguese, focused on results, KPI projection and follow up, digital team leading in Mexico and Brazil, content creation/tropicalization, trend research and coolhunting. CPD campaign creation, SEO, SEM. Project Management (Br - CDMX)
  • P
    Digital Media Manager
    PSafe Digital
    Apr 2016 - Jun 2018 (2 years 3 months)
    360 Media planning and strategy in English, Spanish and Portuguese, focused on results, KPI projection and follow up, digital team leading in Mexico and Brazil.
  • C
    Online & off-line Media Manager
    Canal 21
    Jan 2012 - Jan 2017 (5 years 1 month)
    Community management, copy writting, content creation, reporting, calendarization, planning, blogging, SEO, SEM, trend hunting. Project Management, digital team leading.
  • C
    Media Manager
    Canal 21
    Jan 2012 - Jan 2017 (5 years 1 month)
    Community management, scripts, news presentation for TV, interviewer, brand reputation, crisis handling, content creation, reporting, team leading and celebrity marketing.
  • C
    Media Manager
    Canal 21
    Jan 2012 - Jan 2017 (5 years 1 month)
    Community Manager, entrevistadora, presentadora en noticiero, celebrity marketer, manejo de crisis, reputación de marca, copy writing, blogging, coolhunting, trend hunting, dirección de equipo.
Education verified_user 0% verified
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