With over 8 years of experience in the digital ecosystem, I’ve mastered the art of turning audiences into loyal customers through strategic retention and operational precision.
For the last 5+ years, I have specialized in Email and SMS Marketing for DTC and Ecommerce brands, where I’ve driven over $200K in annual revenue by optimizing lifecycle flows and advanced segmentation. My track record includes taking email-driven revenue from $1,000 to over $6,000/month for key accounts and increasing ROI from 15X to 30X through data-driven campaigns, flows and A/B testing.
Beyond execution, my background as a Project Manager allows me to build the SOPs and workflows that marketing teams need to scale without friction. I don't just send emails; I design the systems that make brands grow predictably.
Expertise: Lifecycle Strategy (Welcome, Abandoned Cart, Win-back), CRM Management, Multi-channel Coordination, and Team Leadership via ClickUp.
