Maria Eliza Panagassi Forte

Product Designer | Contractor

Sardine

Sep 2024 - Jan 2026 (1 year 5 months)

Product Designer responsible for the design system and end-to-end UX/UI of a fintech anti-fraud SaaS platform. Led the creation and evolution of a scalable design system and designed a complex, data-heavy dashboard used by analysts to monitor transactions, assess risk signals, and support high-stakes decision-making. Owned the design system and end-to-end UX/UI for a fintech anti-fraud SaaS platform. Designed a complex, data-heavy dashboard used by analysts for fraud detection and risk assessment. Improved information hierarchy and data visualization, reducing cognitive load and increasing efficiency.

Senior UX/UI Designer | Contractor

ioet

May 2023 - Current (3 years 4 months)

Lead Product Designer responsible for the end-to-end design of a B2C e-commerce platform, with a strong focus on conversion and scalability. Combined qualitative user research, usability testing, and A/B testing to optimize key purchase flows and improve sales performance. Conducted user research, usability testing, and A/B testing to optimize key purchase flows, including PDP improvements that led to measurable sales growth. Designed and tested Ul changes and new features through A/B experiments, resulting in a ~15% increase in conversion rate. Built and scaled a design system to enable rapid experimentation, consistent UI patterns, and faster iteration across growth initiatives.

Senior UX/UI Designer | Product Designer

Philips

Aug 2022 - Jan 2026 (3 years 6 months)

DesignOps responsible for creating software and methods to be used by the Philips design community. Currently a UX Designer and Product Designer in a global, multidisciplinary Cardiology team responsible for a cardiac monitoring product. Designed complex workflows covering surgical reporting, hospital inventory management, medical documentation, and surgery cost tracking. Active participation in the Design System that supports +100 teams throughout the company. Led end-to-end product design for a healthcare SaaS platform enabling hospitals and clinical teams to create continuous cardiac surgery reports. Implemented user tests that influenced the implementation of +10 features.

B

UX/UI Designer | Product Designer | Design System Lead

Beta Learning ClearSale

Nov 2020 - Aug 2022 (1 year 10 months)

Worked in the creation of an e-commerce platform for one of the largest supermarket chains in Brazil, applying design techniques and processes. Later, in the role of Design System leader worked for a client in the data security sector. Structured and built a design system from scratch, assisting designers and developing effective methods and models for their day-to-day operations. Led end-to-end design of an e-commerce website and mobile app with 400k+ users. Redesigned critical flows after usability testing, resulting in a 20% increase in e-commerce revenue. Built a design system from scratch supporting 20+ teams and improving design-to-development efficiency.

UX/UI Designer | Product Designer

Liven

Feb 2019 - Nov 2020 (1 year 10 months)

Contributed to the development of diverse products and software, spanning B2B, B2C, and SaaS. At Liven, a venture builder startup, played a crucial role in overseeing the entire product lifecycle, implementing design methodologies, and fostering a robust design culture within the company. Designed SaaS and B2C products in a venture builder environment from concept to launch. Led research and flow redesigns impacting 3+ core journeys and improving user retention by 90% in one product.

Maria Eliza Panagassi Forte

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