Maria Elisa Calero

B

Marketing and Sales Representative

Baralan International S.p.A.

Nov 2011 - Dec 2024 (13 years 2 months)

• Manage and coordinate all activities at Perfumery and Lotion pump assembly plant located at Bogota's Free Trade Zone. • Supervise up to 24 employees. • Sales and marketing for leading brand companies as: Argul, Aptar B&H, Faber – Castell Cosmetics, Baralan International, Toly and Nelo. • Increase sales from 30% to 70%. • Develop sales territory and build strong client relationships within a highly competitive and ethic environment. • Accompany clients during project developments. • Represent the company at International and local Trade Shows.

Q

Marketing & Sales Representative

QUIMILAR ENVASES

Jun 2003 - Oct 2010 (7 years 5 months)

• Manage and coordinate all activities at Perfumery and Lotion pump assembly plant located at Bogota's Free Trade Zone. • Supervise up to 24 employees. • Sales and marketing for leading brand companies as: Argul, Aptar B&H, Faber – Castell Cosmetics, Baralan International, Toly and Nelo. • Increase sales from 30% to 70%. • Develop sales territory and build strong client relationships within a highly competitive and ethic environment. • Accompany clients during project developments. • Represent the company at International and local Trade Shows.

C

Materials & Supplies Director

Clínica las Americas

Mar 1998 - Jun 2001 (3 years 4 months)

• Responsible for purchasing medical supplies, equipment and general materials for healthcare facilities and operational needs. • Secured materials within defined total cost, quality, and timing parameters, ensuring optimal resource allocation. • Implemented and maintained strict inventory control management systems to track stock levels, minimize waste, and ensure availability of critical items. • Supervised a team of 6 employees, fostering a collaborative and productive work environment. • Achieved significant cost reductions of 7% through strategic procurement and negotiation. • Demonstrated excellent teamwork, collaborating effectively with internal departments and external vendors. • Leveraged experience in purchasing materials for con

C

Purchasing Superintendent

C.I. BANADEX

Aug 1991 - Feb 1998 (6 years 7 months)

• Understand the banana operation and business cycles. • Negotiate with key suppliers and customers of areas. • Purchase materials within the total cost, quality, and best service. • Responsible for imports of materials and exports of fruit. • Costs reduction of 5% due to good negotiations with key suppliers. • Assist Country Manager with Special Projects at banana farms. • Develop purchasing software and procedures. • Implement Vendor Evaluation program. • Manage two pallet assembly plants, located at Chigorodo and Sta. Marta. • Provided construction customer service by negotiating and purchasing necessary materials and supplies for farm construction projects, ensuring operational continuity and efficiency.

C

Woven fabric garments Sales Director

C.I. CINSA S.A.

Aug 1988 - Feb 1990 (1 year 7 months)

• International sales of woven garments. • Liaison between clients and production. • Negotiate with best local manufacturers, supervise production and exports of garments. • Increase sales from 50% to 65%.

Maria Elisa Calero

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