M

Maria del Carmen Villaflor

About

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Nevada, United States

Timeline

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Résumé

Jobs verified_user 0% verified
  • E
    Email Marketing Specialist
    Edvisors
    Jun 2024 - Oct 2025 (1 year 5 months)
    Built and deployed daily HubSpot email projects, including design, personalization, segmentation, QA, and analytics tracking. Produced 84+ emails for Peak Season Campaign, driving a 5x increase in application approvals. Conducted A/B tested content variations (subject line and CTA testing), resulting in a 21% CTR improvement.
  • EHE Health
    Senior SFMC Email Marketing Specialist
    EHE Health
    Jan 2024 - May 2024 (5 months)
    Developed and optimized HTML templates in SFMC integrating dynamic modules and responsive design. Enhanced image assets for dark mode, SEO, and ADA accessibility, improving overall CTR by 25%. Collaborated with internal teams to streamline template production and deployment workflows.
  • C
    Email Marketing Specialist
    Capital One Bank
    Apr 2023 - Dec 2023 (9 months)
    Executed HTML templates using Taxi for Email, SFMC, and SparkPost, reducing outsourcing costs. Configured segmentation workflows through Chariot and SparkPost to improve audience targeting. Authored internal email best practices documentation, driving a 29% increase in lead conversion through ADA/SEO compliance.
  • V
    Marketo Email Marketing Specialist
    Varian Medical
    Apr 2021 - Apr 2023 (2 years 1 month)
    Designed and launched new Marketo email master templates, segmentation, and campaigns integrated with Salesforce. Improved internal productivity by 51% through automated workflows and dynamic content modules. Collaborated cross-functionally to enhance data integrity, improving lead conversion rates by 16.9%.
  • Cisco WebEx
    Eloqua Email Marketing Specialist
    Cisco WebEx
    Mar 2020 - Apr 2021 (1 year 2 months)
    Led a full Eloqua template redesign, implementing dynamic components to achieve a 22% CTR. Created a large-scale email campaign countdown that reached 68,000 recipients and drove 35% web traffic growth Conducted A/B tested content variations, increasing open rates by 22%.
  • Capital Group
    Email Marketing & Web Production Specialist
    Capital Group
    Aug 2019 - Feb 2020 (7 months)
    Managed Digital Asset Library metadata in AEM, improving workflow efficiency by 56%. Refined over 70 Adobe Campaign templates, incorporating segmentation and automation, reducing outsourcing costs by 55%.
  • M
    Email Marketing Specialist
    Medtronic Diabetes
    Jun 2018 - Aug 2019 (1 year 3 months)
    Directed engagement campaigns for 1,150+ users, achieving 57% engagement across YouTube and email. Implemented A/B testing on CTAs in Eloqua, boosting click/open rates by 38%. Developed dynamic content and shared modules, cutting manual build time by 50%.
  • Wells Fargo
    Email Marketing & Web Production Specialist
    Wells Fargo
    Jan 2017 - Jun 2018 (1 year 6 months)
    Built and optimized marketing emails, landing pages, and newsletters via SFMC, Marketo, Adobe Target, and Litmus, reaching 28% average open rate. Executed A/B testing strategies that improved lead conversion by 16.7%.
  • I
    Email Marketing Specialist & Web Content Manager
    Image West.TV
    Oct 2009 - Dec 2016 (7 years 3 months)
    Led the migration from MailChimp to Marketo, boosting lead generation by 44%. Developed high-performing promotional campaigns, increasing CTR by 23% and conversions by 25%.
Education verified_user 0% verified
  • Philippine Women's University
    Bachelor of Fine Arts (BFA) – Advertising (Major), Graphic Design (Minor)
    Philippine Women's University
    Jun 1984 - Apr 1988 (3 years 11 months)