María C. De La Cruz Digital Marketing Manager | SEO, SEA & GEO Specialist |

Global Digital Manager SEO / SEA

NielsenIQ

Jan 2025 - Feb 2026 (1 year 2 months)

Lead global SEO & SEM strategy across 30+ international markets, driving unified digital performance at scale. Optimize web architecture and content using advanced search intent analysis and thematic keyword clustering. Train and enable regional marketing teams on key tools like BrightEdge and Google Ads to ensure local excellence and global alignment. Automate keyword workflows (categorization, prioritization, clustering) through AI-based tools, improving speed and strategic targeting. Oversee paid media campaigns and A/B testing, consistently improving conversion rates and reducing acquisition costs. Partner with developers and UX teams to implement on-page and technical SEO enhancements that drive measurable visibility gains. Design and

Growth Strategist

Distritech LLC

Feb 2022 - Jan 2025 (3 years)

- Some of my notable achievements include increasing sales through cross-selling in our current customer base, implementing low-cost, high-impact inbound strategies, and achieving a 35% increase in e-commerce traffic with a 23% increase in sessions and In my role, I prioritize growth channels and take responsibility for implementing strategies through agency management. My knowledge of conversion rate optimization (CRO) principles allows me to apply conversion-focused strategies, and I am constantly striving to achieve maximum profitability by analyzing and optimizing metrics such as CPA, CPC, conversion rate, average ticket margin, and ROAS. I also lead A/B testing to determine the most effective marketing strategies.

Full stack Marketing Mentor

Pygma

Jan 2021 - Feb 2023 (2 years 2 months)

- My passion for sharing expertise and supporting the success of emerging businesses is evident in the positive impact of my mentoring and coaching. As a Marketing Mentor for startups, I developed and executed tailored training programs for entrepreneurs at various stages of business development. By designing a learning roadmap based on the maturity and life cycle of the business, I provided actionable strategies for market validation and guided the conceptual development of brand identity. As a result of my mentorship, numerous startups have successfully established a strong brand presence and achieved significant growth in their respective markets.

Inbound Marketing Strategist

Ariadna Communications Group

Jan 2019 - May 2020 (1 year 5 months)

- Thanks to an optimization strategy, I increased the email open rate from 12% to 19% in two months for one of the agency's clients. As an Inbound and Email Marketing Specialist, my responsibilities included creating attraction marketing strategies for the agency's clients. I designed and executed email campaigns with specific focuses based on the phase of the conversion funnel. Additionally, I managed the CRM and analyzed the database through lead scoring. I planned and created workflows within Inbound Marketing tools such as HubSpot, Sendin Blue, Salesforce, and Keap. I also evaluated the metrics obtained in each campaign through specialized reports for decision-making and presented strategies directly to clients.

Strategic Planner

Huella Digital Agencia

Jan 2017 - Feb 2019 (2 years 2 months)

- During my tenure, I created and spearheaded the strategic planning department, which empowered the agency to acquire 5 new accounts in just six months through a series of winning bids. My innovative approach to advertising strategy was instrumental i As a Strategic Planner, I leveraged my expertise to participate in brand creation and management processes. I developed highly effective advertising strategies for agency accounts that harnessed the latest market trends and digital insights. My hands-on support spanned the entire advertising campaign life cycle from planning to execution and supervision. I also project-managed campaigns, ensuring that they achieved the set objectives by thoroughly analyzing consumer realities and trends.

Social Media Manager

The Dot Studio

Jan 2017 - Jan 2018 (1 year 1 month)

- One of my proudest achievements in this role was generating a growth strategy for an Instagram account, with the help of the Social Media team. We went from 10 to 5,285 followers in just one month, without any investment. THE DOT STUDIO logo Social Media ManagerSocial Media Manager THE DOT STUDIO · Full-timeTHE DOT STUDIO · Full-time May 2017 - Jun 2018 · 1 yr 2 mosMay 2017 - Jun 2018 · 1 yr 2 mos Bogotá D.C., ColombiaBogotá D.C., Colombia I defined measurable and achievable objectives for each of the agency's accounts. I planned and prepared social media strategies, leading the content strategy, and studied and knew the segment and target audience of the brands. I followed up on planned actions and objectives, creating reports with the r

Community Manager

Fiory S.A.S

Nov 2015 - May 2017 (1 year 7 months)

- One of my key achievements in this role was presenting a proposal to redesign the brand identity, which was accepted by clients and resulted in a 110% increase in reputation on social media, according to social listening studies. I managed the brand's reputation on social networks by monitoring interactions and implementing online authority protocols. I also established the monthly content plan for the brand and carefully selected the most strategic photographs for the online catalog. Additionally, I established direct relationships with customers, helping them finalize their purchasing processes, resolve their doubts, and strengthen ties. Furthermore, I designed the physical catalog according to the previous selection of strategic photog

María C. De La Cruz

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María C. De La Cruz