María Carolina Rueda Growth Marketing Manager

Global Affiliate Marketing Manager

Holafly

Dec 2022 - Apr 2024 (1 year 5 months)

• Utilized my expertise in digital transformation and content marketing to developed and executed content creation strategies that enhanced affiliate content quality, contributing to increased sales and improved SEO positioning for the company. • Secured strategic partnerships with high-profile media outlets to drive branded content initiatives and track campaign outcomes. • Re-engaged inactive affiliates, execute end-to-end emails campaigns, improved overall affiliate performance, and established long-term, successful acquisition channels through relationship management and strategic recommendations. • Work closely with sales and product teams to align marketing strategies with business goals and generate insights for continuous improv

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Global Affiliate Marketing Manager

Holafly – Ireland Company

Dec 2022 - Apr 2024 (1 year 5 months)

• Utilized my expertise in digital transformation and content marketing to developed and executed content creation strategies that enhanced affiliate content quality, contributing to increased sales and improved SEO positioning for the company. • Secured strategic partnerships with high-profile media outlets to drive branded content initiatives and track campaign outcomes. • Re-engaged inactive affiliates, execute end-to-end emails campaigns, improved overall affiliate performance, and established long-term, successful acquisition channels through relationship management and strategic recommendations. • Work closely with sales and product teams to align marketing strategies with business goals and generate insights for continuous improv

Growth Marketing Manager USA Market

Nub8

Jun 2022 - Dec 2022 (7 months)

• Develop and execute the growth plan in conjunction with the senior executive team and establish growth strategies to support revenue goals and MQL (marketing qualified leads). • Identify and develop channel opportunities with technology partners. Identify opportunities, threats and challenges in markets and act accordingly. • Develop and oversee the implementation of marketing campaigns, with a focus on content marketing, social media/digital marketing and event planning. • Develop a unified approach to the company's overall marketing efforts in collaboration with the social media, product, and design teams. • Create brand marketing campaigns that will be aimed at increasing brand awareness. • Leverage analytic tools during market r

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Business Development Manager

Dondoctor S.A.S.

Jun 2021 - Jun 2022 (1 year 1 month)

• Setting goals and developing plans for business and revenue growth for the US Market in all product lines and services. • Researching, planning, and implementing new target market initiatives. • Researching prospective accounts in target markets. Pursuing leads and moving them through the sales • cycle(pipeline). • Develop and maintain client relationships. Coordinate and develop mutually beneficial proposals. • Negotiate contract terms with clients and communicate with stakeholders. • Identifying market opportunities through meetings, networking, and other channels. Meeting existing and • potential clients and building positive relationships. • Liaising with colleagues to develop sales and marketing strategies. • Develop framew

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Marketing Manager

Hardbody Sports Group

Aug 2018 - May 2019 (10 months)

• Develop Digital marketing strategy and implementation plan with stakeholders across Marketing and Direct teams. • Assist in the development and execution of advertising elements to fulfill media plans. • Coordinate creative and material needs with corporate and internal resources. • Coordinate all digital ads and social media posts per club. • Conduct preliminary research markets or trade areas for locally based advertising opportunities. • Assist in the organization and execution of club opening, grand openings, and media placement. • Work with local club / district managers to identify community events that build P.F Brand. • Coordinate/fulfill charitable initiatives and in-bound donation requests. • Coordinate social media pos

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Marketing Strategist LATAM

IT-ROI Solutions

May 2017 - Aug 2018 (1 year 4 months)

• Responsible for generating business opportunities, participating in the stages of qualification, maturation, and closure, in the countries of Latin America and the Caribbean for the different product lines. • Manage Public Relations, media, and agencies. • Coordinate digital channel, e-commerce. • Generate mailing campaigns and activities to increase the generation of opportunities. • Implement an Inbound Marketing strategy through HubSpot. • Consolidate corporate strategic alliances in Colombia, re-opening license sales channel for Latin America.

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Coordinator of Entrepreneurship, Business Services and Marketing

BOGOTA MAYOR OFFICE – INSTITUTE FOR SOCIAL ECONOMY

Feb 2016 - Mar 2017 (1 year 2 months)

• Define, design, and implement programs, in accordance with the development plans and policies drawn up by the District Government, aimed at providing alternatives for the informal economy sectors. • Manage the procurement of resources with public entities, private companies, foundations and ONG's, with the purpose of expanding the capacity of management of the entity and to strengthen the execution of the programs and projects. • Design and manage projects that generate income for the informal economy population, that exercises its activities in the public space, focused on training, entrepreneurship, business strengthening, management of competitive commercial platforms, human capital formation, access to credit, among others. • Impl

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Founder and CEO

Grupo Impacto Gii360

Jan 2014 - Jul 2017 (3 years 7 months)

• Identifying business opportunities for companies, designing marketing strategies to develop new businesses these target markets. • Structured strategic marketing plans for the companies(clients) ensuring healthy margins in most of the portfolio to ensure the company's growth. • Design and execution of commercial initiatives, Develop and maintain client-valued relationships. • Designing social media strategies for companies serving as an invited Speaker at Universities conferences in Digital and Strategic Marketing topics. • Developed and directed the Franchises, New Business and Corporate Segment System and ensured the resources and structure required to meet the objectives set for this business unit. • Designed and led the implemen

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Marketing and Business Development Manager

PRODAGRO Marketing and distribution of agricultural supplies and products,

Apr 2013 - Jan 2014 (10 months)

• Responsible for leading the construction of a winning portfolio for the company. • Responsible for designing and developing the digital marketing strategy for the company and looking after the company's P&L. • Gathered all the information of fruit commercialization in the country and across the region, and after thoroughly analyzing it, I was able to determine potentials of growth that lead to an important improvement of the planning process and allowed us to make assertive 5-year plans, and lead us to import opportunities in the US market. • Designed relationship strategies with different areas of the company in the region to make this project possible, through the empowerment of key people in each area and market.

Senior Coordinator of Business Intelligence and Supply Change

ALTADIS USA

Jun 2011 - Jun 2012 (1 year 1 month)

• Maintain strong expertise in digital media landscape, including media partners/products and industry best practice • Execute planning and implementation of campaigns, primarily in SEM and Display, manage media budgets, draft and revise media schedules, Evaluate, negotiate and purchase media, assess campaign trafficking, conduct keyword research and Build campaign reports with full campaign analysis. • Maintain healthy relationships with technology, analytics, and media partners. • Oversee campaign performance and effective communication of impact/learnings. • QA data and analysis for reporting, surfacing actionable insights related to business goals. • Design and direct social media strategy to define programs that use social media

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Project Manager

RAMA Business Consulting -Enterprise

Jul 2010 - Dec 2010 (6 months)

• Determined new export leads; provided solutions to fulfill prospect requirements. • Developed proposals; maintained client's relationships, monitored logistic distribution process, and managed imports and distribution strategies (for wine market), customized marketing and infrastructure development projects (Brazil). • Designed internal business plans and marketing plans.

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Quality Assurance and International Relations Coordinator

Major's Office Bogotá – District Secretary of environment

Nov 2008 - May 2010 (1 year 7 months)

• Supervised and track advances in projects through the consolidation of databases. • Researched international grants for investment and participation in environmental projects. Developed management and quality indicators. • Monitored state budgets and investments of projects. • Developed reports to authorities, internal/external government entities, and international institutions. • Developed action plans for various projects within different counties.

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Business Intelligence Marketing Professional

Deloitte & Touche

Jan 2007 - Apr 2008 (1 year 4 months)

• Managed in projects regarding enterprise risk services and implemented actions related risk assessment and internal audit. • Performed field survey work and identified risks in each part of the process. • Analyzed gathered data and developed business proposals for clients. • Created internal audit procedures and strategies required by customers. • Trained employees in cost effective procedures to increase process efficiency and created internal evaluation procedures to track the effectiveness of the processes.

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Trainer Internship

EAST OF BANKING AND SECURITIES - SA Financial Service Company

Jul 2006 - Nov 2006 (5 months)

• Advised consumers in agricultural stock market exchange, state commission for the purchase, and advice in financial assets. • Offered stock options braid on the National Stock Farming – BNA. • Analyze data and develop financial proposals for clients. • Provided investment advice based on financial analysis, cash flows.

María Carolina Rueda

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María Carolina Rueda

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