Maria Camila Ocampo Marketing and Sales Coordinator

B

Marketing and Sales Coordinator

Buencafé Liofilizado de Colombia - FNC

Jan 2022 - Current (4 years 10 months)

- Develop and implement loyalty strategies and engagement campaigns
for B2B cl ients, creating special ized content and del ivering high-impact
experiences that drive customer retention.
- Lead Buencafé’s participation in international trade fairs, optimizing
positioning strategies and strengthening brand presence in key markets.
- Manage the end-to-end process of acquiring potential cl ients, leveraging
databases and market intel l igence to maximize efficiency in generating
qual ified leads.
- Collaborate in the development and launch of new B2B products,
ensuring al ignment with market needs and customer expectations.
- Explore and evaluate new business opportunities by thoroughly
an

Brand Leader

Super de Alimentos S.A

Mar 2021 - Dec 2022 (1 year 10 months)

- Lead the assigned brands by clearly establ ishing their value propositions
and brand rationale for consumers and different sale`s channels.
- Develop innovation strategies for the assigned brands. Explore consumer
and target market trends, develop and design differentiated packaging
materials, multichannel display strategy, and plan and execute
memorable launches that ensure outstanding sales results.
- International development of the brands and their portfol io in strategic
markets such as the Andean region, COPA (Central American and
Caribbean), and Central America.
- Detailed tracking and analysis of brand sales by market, channel , and
cl ient.
- Competitor analysis, price points

Account Executive/Sales Manager

Color Siete

Jan 2020 - Mar 2021 (1 year 3 months)

- Manage the supply chain logistics, including the import process of raw
materials and inputs, up to the export of finished products.
- Manage ful l-package cl ients.
- Maximize cl ient col lection through proactive management.
- Negotiate, fol low up on orders, and ensure compl iance with del ivery
dates.

C

Product Development Analyst

Crystal s.a.s

Dec 2016 - Jan 2020 (3 years 2 months)

Make export cl ient ideas viable, ensuring that the developed product is of excel lent qual ity, al igned with budgets and timel ines. Negotiate with the cl ient, using knowledge of international markets and products, to present various options for their l ine, always creating memorable service experiences. Lead product development, maintaining strategic communication with al l involved areas.

Maria Camila Ocampo

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Maria Camila Ocampo

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