Maria Camila Gomez Chaves

Maria Camila Gomez Chaves  new_releases

About

Detail

Business Administrator | Marketing | Branding | Digital Marketing | Public Relations | Strategy
Bogota D.C., Colombia

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Résumé


Jobs verified_user 0% verified
  • TECNO Mobile Nigeria
    Marketing Supervisor public Remote experience
    TECNO Mobile Nigeria
    Aug 2020 - Current (5 years 11 months)
    - Proven track record of success planning and implementing marketing strategies and developing more than 4 multi-channel campaigns. - More than 15 action plans definition and execution (PR, ATL, BTL, Digital Marketing, POS). - Developing segment value propositions and maintaining relationships with more than 5 internal stakeholders to execute the marketing plan. - Understanding market needs and linking them to the company’s branding positioning to drive brand awareness and commercial growth. - Budget management (estimated in USD 200.000 per campaign), optimization and ROI analysis. - More than 20 action plans definition and execution (PR, ATL, BTL, Digital Marketing, POS) for Colombia, Brazil and Perú. - Managing 3 external agencies ensurin
  • Domino's Pizza
    Marketing Analyst
    Domino's Pizza
    Oct 2018 - Aug 2020 (1 year 11 months)
    - Reaching more than 500.000 users and +3% in total sales, through digital communication via Email and SMS. - Defining more than 5 incentives programs, achieving +10% in sales of specific products. - Market and sales analysis identifying trends in order to propose action plans and define national strategies. - Planning and executing the digital communication strategy via Email and SMS, reaching more than 500.000 users and +3% in total sales. - Planning and defining brand strategies, offers, prices, products, channels and media plans. - Campaigns and new products launch evaluation, forecast and follow up.
  • Samsung Semiconductor
    Digital Appliance Business Intelligence Analyst
    Samsung Semiconductor
    Sep 2017 - Oct 2018 (1 year 2 months)
    - Marketing budget analysis (estimated in USD 500,000) identifying opportunities which improved it in 15%. - Estimating and controlling sales forecast and weeks of inventory in more than 10 key accounts for 4 product groups, generating a 15% improvement in the indicators. - Profitability analysis for more than 80 references, in order to propose strategies to increase division’s profit.
  • Samsung Semiconductor
    Audio and Video Trade Marketing Intern
    Samsung Semiconductor
    Jan 2017 - Jul 2017 (7 months)
    - Shop Display area management. - Communication with agencies and more than 100 point of sale managers. - Management of an estimated budget of USD 15,000 and approval of quotations. - Events organization for clients and sales force.
Education verified_user 0% verified
  • Maastricht University
    Exchange Semester Participant
    Maastricht University
    Jan 2016 - Jul 2016 (7 months)
  • Universidad de los Andes
    Emphasis in Social Psychology
    Universidad de los Andes
    Jan 2013 - Oct 2017 (4 years 10 months)
  • Universidad de los Andes
    Bachelor Business Administration
    Universidad de los Andes
    Jul 2012 - Oct 2017 (5 years 4 months)
    - Cumulative GPA: 4.25/5.0 - Emphasis: Marketing and Organizational Behavior