Maria Camila Acosta Hincapie

Maria Camila Acosta Hincapie

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Bogota D.C., Colombia
Contact Maria regarding: 
work
Full-time jobs
Starting at USD1k/month
Flexible work
Starting at USD10/hour

Timeline

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Job

Résumé

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  • Numia
    Content Marketing Manager
    Numia
    Oct 2021 - Oct 2025 (4 years 1 month)
    Como Content Marketing Manager, fui responsable de la definición e implementación de la estrategia integral de contenido para LATAM, alineada con los objetivos comerciales, el pipeline y los ingresos. Lideré la producción de contenido en múltiples formatos, incluyendo SEO, ebooks, email marketing, sitios web, webinars, eventos y contenido audiovisual. Coordiné agencias, freelancers y equipos internos, además de ejecutar iniciativas de co-marketing y eventos regionales. Entre mis logros destacados se incluyen un crecimiento anual del tráfico orgánico entre el 30% y el 40% a través de contenido evergreen y optimización SEO, así como la generación de 500–700 leads calificados (MQLs) por trimestre mediante estrategias de inbound marketing. Mant
  • BEWE Software
    Content Marketing Manager
    BEWE Software
    Sep 2018 - Sep 2021 (3 years 1 month)
    Design and execution of SEO and inbound marketing strategy based on keyword research and search intent. Creation and optimization of content for blog, landing pages, lead magnets, email marketing, and paid campaigns. Continuous performance analysis and optimization oriented towards demand generation and conversion.Outstanding achievements:• Organic traffic increase between 35% and 45%.• Positioning of 60–75 strategic keywords in Google's Top 10.• Production of 12-16 content pieces per month.• Creation of 250–300 lead magnets (ebooks, guides, and downloadable resources).• Contribution to the generation of 800–1,200 monthly leads through inbound marketing and SEO.
  • I
    Documentalist of Media
    Iniciativas Canarias
    Aug 2018 - Nov 2018 (4 months)
    Documentation, analysis, and writing of daily sports news for Spanish media and international clients. Real-time management of information from radio and digital sources, ensuring editorial accuracy and timely delivery. Adaptation of content to different formats and audiences.Outstanding achievements:• Daily production of 1–3 sports news pieces under high editorial standards.• Optimization of documentation and information synthesis processes in real time.
  • L
    Content Manager
    LENTESPLUS.COM
    May 2018 - Jun 2018 (2 months)
    Como Content Manager, fui responsable de la creación y optimización de contenido para la web y el blog corporativo, con un enfoque en el posicionamiento orgánico, la experiencia del usuario y los objetivos comerciales. Apoyé la estructura SEO del sitio y la correcta categorización de productos. Logré escribir y optimizar entre 25 y 35 piezas de contenido durante el proyecto, lo que resultó en un aumento del 10% en la visibilidad orgánica y del 20% en las categorías priorizadas. Además, los contenidos ajustados en esta campaña se utilizaron para campañas de email marketing, lo que contribuyó a mejorar el posicionamiento orgánico y a alcanzar un público más amplio.
  • A
    Content Manager
    Atrápalo Colombia
    Jun 2016 - Jun 2017 (1 year 1 month)
    Writing and optimization of SEO content for the website in restaurant and activity categories. Coordination with providers and internal teams for content process management, as well as support for newsletters and promotional campaigns.Outstanding achievements:• Contribution to 75–90% of reservations supported by organic content.• Growth of organic traffic between 20% and 30% in strategic categories.• Achievement of 80–90% of sales objectives in content-backed campaigns.
  • Linio
    Content Analyst
    Linio
    Nov 2014 - Jun 2016 (1 year 8 months)
    As a Content Analyst, I was responsible for writing commercial and descriptive content for the e-commerce product catalog, creating HTML content designed to drive conversions, and managing the entire content cycle in collaboration with commercial and technical teams. My outstanding achievements include the production of 30–40 content pieces weekly (120–160 monthly), an improvement in organic positioning between 25% and 35% in key categories, and a significant contribution to achieving 75–85% of sales objectives associated with organic content. Additionally, the content I generated played a crucial role in email marketing campaigns, effectively supporting various stages of the sales funnel and enhancing overall customer engagement.