Maria Alejandra Echeverri

Maria Alejandra Echeverri  new_releases

About

Detail

Digital Comms & Marketing Strategist | SEO & Content Specialist
Colombia
Contact Maria regarding: 
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Full-time jobs
Starting at USD1.4k/month

Timeline

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Résumé

Jobs verified_user 0% verified
  • Deck Builder Marketers
    Copywriter and Content Strategist public Remote experience
    Deck Builder Marketers
    Jan 2025 - Current (1 year 10 months)
    Direct SEO content strategy for 20+ contractor clients, producing service pages, blogs, landing pages, and
    lead nurturing assets from brief to delivery.
    Execute multi-format campaigns (city-specific SEO pages, product comparison guides, email sequences),
    coordinating with developers and WordPress teams.
    Integrate AI tools into daily production workflows (Claude, ChatGPT, Gemini, Canva AI, and others) to
    optimize content creation, asset production, and brand voice consistency.
    Build and maintain SOPs and content playbooks for repeatable processes.
    Track KPIs and contribute to performance reviews across all active accounts.
  • Profesional independiente
    Digital Marketing & Communications Consultant public Remote experience
    Profesional independiente
    Jan 2024 - Dec 2024 (1 year)
    Executed bilingual (EN/ES) digital marketing strategies across industries: web copy, blog content, email
    sequences, and press releases.
    Conducted keyword research and competitive analysis to match content with search intent, supporting
    organic growth and lead generation.
    Managed CRM data hygiene in HubSpot: contact records, lifecycle stage updates, and lead handoff
    coordination between marketing and sales.
  • Serempre
    Communication Specialist public Remote experience
    Serempre
    Apr 2023 - Dec 2023 (9 months)
    Led SEO content strategy, producing editorial content that improved organic rankings for competitive
    industry terms.
    Collaborated with UX and engineering to restructure Drupal CMS architecture, improving content
    discoverability and user flow.
  • T
    Digital Communication Specialist public Remote experience
    The MBC Group
    Dec 2021 - Jul 2022 (8 months)
    Owned the full content, communications, and SEO strategy for 9+ agency clients, managing all editorial
    output on-site, blog, and social channels.
    Collaborated in producing digital marketing performance reports covering paid ads and analytics,
    translating data into actionable insights for clients.
  • Gelattina
    Community Manager and Social Listener
    Gelattina
    Dec 2019 - Mar 2021 (1 year 4 months)
    Led social media strategy and campaigns for 10+ major consumer brands, growing audience engagement
    across platforms.
    Used social listening tools (Spredfast, Brandwatch) to translate audience data into concrete campaign
    decisions.
    Applied Agile (Scrum) to coordinate cross-team reporting and improve delivery speed.
  • freelance
    Digital Communication, Marketing and SEO Strategist
    freelance
    Jan 2018 - Dec 2019 (2 years)
    Designed and executed digital marketing strategies for LATAM clients across SEO, content marketing, and
    paid media.
    Produced bilingual content across formats (press releases, blog posts, web copy, social media) for diverse
    industry clients.
    Managed and reported on paid media via Google Ads and LinkedIn Campaign Manager: tracking spend,
    pulling GA4 reports, and flagging anomalies.
  • Fundación Redprodepaz
    Communications & Advocacy Specialist
    Fundación Redprodepaz
    Jan 2017 - Nov 2017 (11 months)
    - Basic graphic design and video editing; community management; management and data analysis through Google Analytics, Facebook Analytics, etc.
    - Design of social communication campaigns
    - Field research and implementation of development and peace projects in different regions around Colombia
    Content creation for the web page and press; assistant of media production.
  • C
    Coordinator of Communications
    Consorcio POMCAS 2014
    Jan 2015 - May 2016 (1 year 5 months)
    - Creation and coordination of Communications Department; monitoring of institutional Image Manual; corporate communication strategy (internal and external); content creation and editing of content on social media and web pages.
  • RTVC Sistema de Medios Públicos
    Community Manager
    RTVC Sistema de Medios Públicos
    Jan 2014 - Dec 2014 (1 year)
    - Community management of the official Canal Institucional’s social networks; content creation; press; social media marketing; web data report through Google Analytics, Hootsuite, Twitter Analytics, Facebook Analytics-Business, etc
    - Real-time response to users or citizens regarding questions, requests, and comments.
  • T
    TV Production Assistant
    Jul 2013 - Dec 2013 (6 months)
    - TV Production Assistant of Yamid Amat Jr. and Community Manager of CPC ONE (Quinta Hoja), TV Agency.
    TV Production Assistant of Yamid Amat Jr. and Community Manager of CPC ONE (Quinta Hoja), TV Agency.
  • E
    Host and Radio Producer
    El Tunel Radio Online
    Mar 2009 - Dec 2010 (1 year 10 months)
    - Production, hosting, and direction for two radio shows.
    - Copy ads.
Education verified_user 0% verified
  • Universidad Pontificia Bolivariana
    Comunicador Social - Periodista Field Of StudyCommunication and Media Studies
    Universidad Pontificia Bolivariana
    Jun 2011 - Feb 2017 (5 years 9 months)
Awards verified_user 0% verified
  • Universidad Pontificia Bolivariana
    Universidad de Manizales
    Editor and producer | "Mejor informativo o programa de opinión" a "Contracara noticias”
    Universidad Pontificia Bolivariana, Universidad de Manizales
    May 2010
    Premio Césares 2010 “Concurso Nacional de Televisión Universitaria” expedido por la Universidad De Manizales al "Mejor informativo o programa de opinión" a "Contracara noticias” - Universidad Pontificia
    Bolivariana de Bucaramanga.