Maria Agustina Morero

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Ux Design Lead

Evocs

Jan 2025 - Current (1 year 10 months)

• Built and scaled the Experience Design function, including hiring and structuring the design team, intake, and workflows.
• Translated ambiguous requirements into clear UX strategies and deliverables, enabling faster decisions across product and marketing.
• Established research and reporting frameworks to connect user insights with product direction and execution.

Professor Of User Experience Design

Boston University

Jan 2023 - Current (3 years 10 months)

I teach 2 subjects at Spark! BU:
• 1) UX/UI Design Workshop: This 2-credit workshop covers the basic steps of the UX design process, beginning with user insights and problem definition, empathy maps around personas, user stories, and low-fidelity wireframes, to brand design and high-fidelity wireframes.
• 2) UX Design X-Lab Practicum: This is a 4-credit class where the students apply methods and practices of user experience design to real-world projects for industry partners.

Senior Ux Designer

Hilton

Jan 2023 - Jan 2025 (2 years 1 month)

• I lead the languages and localization team at Hilton.
• Work with the UX researcher to identify users’ needs, interpreting data into actionable next steps.
• Leverage proven patterns and Hilton digital design system, incorporating a11y collaboration to ensure all products meet customer journey needs.
• Collaborate with multiple stakeholders to ensure all requirements are met

Senior Ux Designer

Numerated

Jan 2021 - Jan 2023 (2 years 1 month)

• Lead designer for 2 scrum teams, collaborating with product, QA, and engineering to deliver a digital lending platform.
• Delivered 5 launched projects, including digital account opening and streamlined LOS integrations.
• Own end-user experience for FI customer application and maintain alignment between Design System and Storybook.

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Sr Product Designer, User Experience

Tortal

Jan 2021 - Sep 2021 (9 months)

• Develop a strong understanding of the product, customer challenges, and behaviors
• Collaborate with the IT & Marketing team to design simple and delightful user interfaces for new and existing products and features
• Support UI engineering by providing all necessary visual assets and CSS attributes.

VP Of Product, North America Consultant

Darwoft

Jan 2020 - Dec 2020 (1 year)

• I am the leader of the Product and User Experience team for the North America Region.
• Strategic planning to tactical execution.
• Strategic UX design and research. Wireframing - Prototyping - User Research & Usability testing.
• Executed 2 projects with excellence. Developed relationships with current clients.

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Chief Product Officer

Geojam Inc

Jan 2019 - Dec 2019 (1 year)

• Within 6 months after funding, as the first Chief Product Officer at Geojam, I led the team from concept to MVP, ready for market launch in November 2019.
• Worked on hands-on strategic UX design and research. Design Thinking. Concept Definition. Wireframing. Visual Design. prototyping. Spring Planning. Managed our development team communication throughout, leading daily check-ins to ensure implementation and excellence.

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Ux Product Designer

AMBI Inc.

Jan 2017 - Jan 2019 (2 years 1 month)

• Concept Development - Creative Design. Wireframing. Prototyping. UX research & analysis (User journeys - Storyboards - Use cases, etc). Lean UX methods. UI Design.
• Assisted the technical operations department with project designs using Sketch and Asana

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Product Design Lead

AMBI Inc.

Jan 2017 - Jan 2019 (2 years 1 month)

• As the Lead Product Designer at Ambi, a learning networking platform in the educational technology space, I helped the company raise a $1 million seed round in 2017 and a $6 million Series A round in August 2018.
• Led the process of the UX design by designing, researching, and prototyping features for the minimum viable product (MVP) UX Design. User-centered Design Thinking. UI/Visual Design. Prototyping. Q/A. User research.

Ux/Ui Product Designer

Creatella

Jan 2016 - Jan 2017 (1 year 1 month)

• Remote consultant role in a startup in creating web and mobile application solutions.
• Concept Definition. Wireframing. Visual Design. Prototyping. UX Design, research, and development for user experience best practices. Conceptualize user experience design solutions.

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Industrial Design Intern

Waylens

Jan 2016 - Dec 2016 (1 year)

• Intern role in a startup in creating new product concepts. Sketches. Prototyping. Testing. The concept delivered and selected was used as the basis for the product on the market today.

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Industrial Designer (Contract)

Waylens

Jan 2016 - Dec 2016 (1 year)

• Consultant role in a startup in creating new product concepts, User research. Brainstorming applying design thinking guidelines. Concept Definition. Visual Design. Graphic design. Prototyping.

Maria Agustina Morero

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Maria Agustina Morero

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